Malarky. They closed BNA & STL to respond to a competitive opportunity: Eastern's implosion. All those airplanes and lots of the employees wound up in MIA funding what is now one of AA's most profitable expansion moves in the last 30 years. The terminal was a disaster for connecting and clearing immigration, but that now isn't a problem either. Dade County didn't make that happen -- AA did. They screwed up the construction progress, but the design of the facility was entirely AA's vision. It was so good, Dade County copied the design for the South Terminal (finished in half the time and a lot less money).
Going back a few years from that, AA was a pioneer with inland US-Europe hubs. DL had to go buy the carcass of PAA at JFK & FRA in order to catch up to what AA had been doing from 1987 onward at ORD. And it was 1991 or 1992 before UA was able to catch up to AA. I haven't compared schedules lately, but excluding codeshare partners, it wouldn't surprise me to see that AA was still launching more US-Europe flying than UA is at ORD.
Maybe, but they're also in the best position to put down a large number of airplanes quickly. AA gets hammered for not having replaced the MD80s faster, yet that's exactly what gives them the flexibility to put more airplanes on the ground than any other major airline.
You're right that AA doesn't have the luxury of losing market share, but the analysts bashing AA for not showing as much capacity restraint are forgetting how it was five years ago. It was usually NW and CO who didn't cut nearly as much as AA, UA, and DL did. Today, with all the share shift that's taken place, and even by your own words, AA is essentially in the #4 position domestically after UA, DL, and WN.
There's no doubt that excess capacity has to come out, but arguably, it's UA and DL who are responsible for the excess capacity, driven largely by commitments they made not to lay people off as a result of their respective mergers.
Now UA & DL are facing the same problem that AA did with the TW acquisition. They have to go back on their commitments, and for the same essential reasons. And that's going to create its own ugliness, perhaps on the same level as the ugliness between AA and its unions. UA still hasn't resolved transition contracts, much less single carrier agreements. DL may dodge the bullet a little better than UA will, but if they too have to start furloughing, it is just a matter of time before there's another card drive.
I appreciate the effort you are taking to defend AA's network strategies but there are clear errors in both fact and interpretation that have to be addressed:
1. AA has indeed MIA into a formidable gateway to Latin America where to that region it is the largest airline. However, at the same time, AA - as formerly the world's largest airline - is now #3 or lower in every other US DOT region (domestic, Atlantic, and Pacific) and Latin America is the smallest of the 4 global regions. So it is indeed great what AA has done but they have managed to allow competitors to surpass them in every other region, some of which they were indeed #1 in before.
2. AA's position in Latin America isn't as formidable as you might think given that 20% of AA's Latin revenues are from MIA originationg traffic; CO and UA combined are about as large outside of MIA to Latin America as AA is and DL is very effective based on DATA at carrying traffic between Latin America and all regions (Pacific and Europe included) except for S. Florida to Latin America. AA's sole advantage to Latin America, then, is its MIA hub which allows it to provide the only meaningful US carrier service from S. Florida to Latin America. That is at risk both as Latin American airlines ally with US airlines in revenue sharing (the concept is less developed than in other regions of the world) and if another network carrier adds some of its own flights from S. Florida to Latin America (and I expect either DL or UA will).
3. Let me reiterate once again that AA has closed 5 hubs since deregulation 3 internally built, 1 pre-deregulation, and one acquired through acquisition. Please dont think we will realistically believe that AA needed to close 5 hubs in order to build up MIA. Further, all of those hubs were built or acquired for specific strategic reasons; AA doesnt have the strategic value that AA stated they needed from those hubs. There is no justification for as many hub closures as AA has, even with the wealth of opportunities AA has found in Latin America.
4. Glad AA has a nice terminal at MIA; it is now one of the most expensive gateways to Latin America which certainly affects their ability to compete. IN contrast, CO at IAH and DL at ATL (AAs largest competitors to Latin America) pay on average $15 less in airport costs per connecting passenger than AA does at MIA. Do I need to tell me how that added cost affects AAs ability to compete in Latin-US flow markets? AAs presence in the Caribbean has shrunk faster than any other network carrier even though SJU was closed with the intention of moving capacity to MIA which is an arguably better hub.
5. Newsflash: ATL is not a coastal city but too is an inland city. DL flew ATL-Europe before AA did from its gateways. DLs European presence at ATL has always been larger than either AA at ORD or DFW and DLs transatlantic presence at ATL is larger than AA at ORD and DFW COMBINED.
6. Based on this summers schedule, AA is indeed on average one flight/day larger than UA to Europe but in terms of seats and ASMs, AA and UA to Europe combined are almost identical in size. What is more telling is that over the past 11 summers, AA is now 20% smaller ORD-Europe and UA is 15% larger. Given that Europe was one of the only regions from ORD where AA was the dominant carrier, it should be very troubling that AA is now size wise smaller than or equal in size to UA in every global region.
7. AA is the smallest of 5 US airlines to continental Europe and is smaller to that region than US which is a much newer player in Europe. (CO still reports under its own certificate)
8. Fifty percent of AAs capacity to/from Europe is to/from LHR where AA began its buildup with the acquisition of TWs LHR routes. It is notable, however, that UA/CO combined now are very similarly sized if not slightly larger (depending on the metric) than AA each using their own metal.
9. DL gained its position as the largest airline (regardless of the flag flown) between the US and CONTINENTAL Europe as a result of the Pan Am acquisition and DL has not lost that title since. DL is by far the largest airline between the US and Europe as a whole as well, even if you include AF with KL, CO with UA, and all of LHs owned carriers. The oneworld ATI carriers are the smallest of the 3 immunized global alliances and are the dominant airline in only a handful of key hub cities; other carriers are larger at other airports in the home countries of the oneworld carriers including BCN and MAN.
10. Despite pulling down FRA as a hub, DL has remained the largest revenue US carrier between the US and Germany until the UA/CO merger.
The reality of all this should be rather apparent: AA WAS not the first non-incumbent (not TW or PA) airline to fly the Atlantic but did obtain the status at various times of being the largest US carrier across the Atlantic due to its buildup at LHR which came from its TW acquisition. AA retains its dominance at LHR only through an alliance. IN Latin America, if you strip out AAs advantage at MIA as a local market, CO/UA are the same size as AA.
In North America, in the past five years, AA has dropped from the largest US carrier by revenue to #4 behind DL, UA/CO, and WN all of whom have grown by merger and internal growth. Domestically, AAs only strategic advantage of note is at DFW and MIA yet AA has deemed 5 cities as its cornerstone markets. No other US carrier is in a dominant/advantaged position in so few of its top markets.
We dont even need to mention the Pacific where AA has never gained a position above #3 and even with its JAL alliance, it is still 25% smaller than DL between the US and Japan and about half the size of each of DL and UA departing China.
The simple fact is that domestically AA has lost most of its market leadership over the past decade; outside of MIA, its sole international point of dominance, AA only has retained leadership in intl markets to/from Latin America and that is solely because of the MIA-local market. AA has closed more hubs than any other airline despite not participating in any mergers with other network carriers except for TW and even if you take out the one hub AA acquired from TW and then closed, AA still leads the industry in hub closures.
Im sure it isnt comfortable to read this stuff but it is precisely these kind of facts that you and others have to swallow in order to accept the fact that from a network and strategic standpoint AA has lost much of its market and strategic leadership in the US industry. And as you note elsewhere, AA has little to no pricing power and the smaller AA becomes relative to other carriers in key markets, the less pricing power it has. When you combine a lack of pricing power with a lack of market dominance, the ability for AA to control its future is highly problematic.
It must be noted that labor has absolutely nothing to do with AAs track record in marketing and strategic planning. AAs labor costs were not out of line relative to the industry when all of those hubs except for SJU were closed.
The reason why Wall Street analysts are concerned that AA is not pulling down capacity is because it has no pricing power and strategically is trying to compete against larger carriers with lower cost structures who are more capable of defending their market presence AND encroaching into AAs key markets which is exactly what they have done and continue to do and will continue to do.
A serious make up call needs to be made to Ft. Worth for someone to recognize that strategically AA has crossed a bridge that they will not cross back over again; the history of the US airline industry is rather clear than no airline has ever survived with so many negatives against it from a network standpoint.
Under normal circumstances you may be right, but most of the "newer" people are recalls, many with max vacation, sick time etc.
In maintenance the company could easily reduce capacity and labor costs at the same time without laying off anybody. AA has so much work, and so much OT that a reduction of capacity would allow them to catch up and reduce OT.
Fares are going up yet the fare increases have not resulted in reduced demand, so why didnt they raise the fares sooner? If anything higher fuel prices means less disposable income for potential passengers. So the fact that the increases have not curbed demand probably means that capacity is where it should be but the prices are still too low.If there were lotts of empty seats then maybe they should cut capacity. I dont see that though, I see full airplanes. I understand the theory, cut capacity create scarcity and then you can raise prices even more, well what if there already is scarcity? Will making it more scarce produce higher prices or will people alter their spending patterns? Maybe go to the Cattskills instead of St Thomas because its so hard to get a seat and if you do the price is so high. To me it doesnt make sense, why not just see what the market will bear pricewise at current capacity then as load factors fall cut capacity to follow the fall in demand? Is the idea to make flying something for only the rich again?
Whats really comical is that you come here saying that Delta is a success story, tell that to the people who owned Delta before they filed for bankruptcy.
Bob,
Keeping AA maintenance people busy is not the point. Giving them work they can perform on a cost effective basis IS.
Demand has not fallen off in large part because the fare increases are coming faster than the demand can flatten out. This is actually a good time of the year to increase fares going into the peak spring and summer travel seasons but as FWAAA astutely points out, demand will fall off and it will be most pronounced in the fall; that is when analysts want to see AA pull capacity and when it is not even though other carriers are.
I get the whole concept of BK and the common stockholders losing everything. But can you tell me the advantage of continuing to protect the common stockholders while everyone elses stake is at risk? Other network airlines did the nasty thing and wiped out their common stockholders but they also restructured and turned things around.
If AA can turn things around outside of BK, they get all the kudos possible. But they tried that 8 years ago and it didnt work. The time to get it figured out is running real short. Continuing to protect common stockholders while watching the entire company go down the drain isnt exactly going to win accolades from anyone.
Even with 35% higher load factors, AA is bringing in less revenue per ASM today than they were 18 years ago. If you ever needed proof that AA has no pricing power, there it is...
And before anyone says AA has shrunk significantly.... 1993 mainline ASMs were 161M, and 2010 ASMs were 153M (approx 95% smaller). Aircraft counts were 667 in '93 vs 620 in '10
Eagle isn't included in those numbers. Their ASMs jumped from 4M to 12M.
Something we can agree on… and since pricing power is directly related to market size, AAs pricing power continues to shrink. With Virgin America (which has been quite successful in poaching AA revenue) setting up shop in DFW and ORD, some of AAs top revenue markets are even more at risk.
and yes, AA has kept capacity in the system but has still managed to lose its relative position in key markets to other carriers. AA has shifted capacity around trying to find a place to hide but the circle is closing in….
Re. "The simple reason why AA is not cutting capacity more is because if it reduces capacity it will further drive up costs because it will have to lay off its most junior and lowest paid employees since that is always what happens in the US network airline industry. "
This is a great reason to retire at least 1500 mechanics early with a "5 and 5" incentive.
But it is even more expensive to fly capacity that is not needed in the market, esp. if you cant get the fares necessary to cover costs. That is the essence of why Wall Street doesnt like AAs lack of capacity cuts.
The only solution is to bring costs down to levels that allow AA to compete with its peers, which include the low fare carriers.
The flaw in AAs stated cost strategy of waiting for other network carrier costs to rise so that AA doesnt look so bad leaves out the harsh reality that AAs low fare competitors have a very long way to go before they need to worry about any network carriers costs, esp. AAs AND the fact that even in intl markets where AAs costs are closer to their peers, those peers are larger and have more pricing power than AA. When you consider that a large portion of Latin America and the Caribbean is within range of 737s and 320s which are flown by low cost carriers, AA's ability to protect its only dominant market region from competitors looks even more shaky.,
And yes some carriers like DL handed out thousands of early outs to employees to cut costs and reduce the number of people that it had to involuntarily furlough.