US Airways CEO Talks Merits of Consolidation
By SUSAN CAREY
SCOTTSDALE, Ariz.Doug Parker is the longest-serving current chief executive of a U.S. airline, having stepped into the post at America West Airlines just days before the Sept. 11 terrorist attacks. In 2005, he engineered a merger with US Airways Group Inc., acquiring that old-line East Coast carrier as it emerged from its second bankruptcy reorganization.
The combined carrier, called US Airways and now the nation's fifth largest by traffic, has been trying to get bigger through another merger but has been outmaneuvered by competitors. Delta Air Lines Inc. DAL -0.71%repelled a hostile takeover bid from US Airways. United Airlines twice had talks with the company but ended up combining with Continental.
US Airways CEO Doug Parker says consolidation has saved the airline industry.
Now Mr. Parker, 50 years old and a 26-year veteran of the airline industry, has set his sights on AMR Corp.'s American Airlines, which entered bankruptcy protection four months ago. US Airways disclosed in January that it had hired advisers to help it assess a bid for American, despite AMR's goal of emerging from Chapter 11 solo.
In an interview with The Wall Street Journal, Mr. Parker declined to discuss the particulars of his interest in American. But he did lay out his thesis on the merits of consolidation. Edited excerpts:
WSJ: You're a longtime advocate of consolidation. Why?
Mr. Parker: In 2005, there were 12 airlines in the U.S. with at least 1% market share. Now there are seven. I don't know that seven is the right number, but I know 12 is too many. That fragmentation resulted in an irrational business model that had too many airlines chasing the same customers, leading to terrible loss years. With fewer airlines, there are fewer of us trying to get the same number of customers.
WSJ: Why do you think US Airways lost out in past merger attempts?
Mr. Parker: I don't think we lost out. Consolidation was necessary, and it was a strategic imperative to get the industry well. As I look back over the past five, six years, consolidation has helped us have a more viable industry. To the extent that we helped compel the mergers of Delta and Northwest and United and Continental, it made us stronger.
WSJ: Why is American interesting to US Airways as a potential partner?
Mr. Parker: There may be tactical opportunities that arise. When there are, we explore them. The American bankruptcy might provide opportunities for us. If we could get our hands on better assets, we could do more things.
WSJ: Your 2006 hostile bid for Delta was repelled by Delta's management, employees and creditors. What did you learn from that experience?
Mr. Parker: You need to have allies, particularly the employees. You need labor to be excited about the transactions. In other businesses, value wins. That's certainly not the case in this business.
WSJ: Your rivals sometimes discredit US Airways as a potential merger partner because your pilots aren't yet integrated seven years after your merger. Why the delay?
Mr. Parker: We unfortunately still do not have our pilots on a joint contract. Until the two pilot groups give us a joint seniority list, we can't get to a joint contract. The process is in court. We're unhappy about it, but we're managing it.
WSJ: Your operational and financial turnaround hasn't received much attention in the past couple of years. Why does perception lag reality?
Mr. Parker: I think it is being appreciated and understood, certainly by our customers. We did things we needed to do. We focused our flying on places where we have a competitive advantage. We've done a really nice job of improving operating reliability. We've kept costs down. At the same time the industry is doing better, our relative performance has gotten much better.
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