Fly4ALiving
Member
- Mar 14, 2004
- 29
- 0
The "Trans World" name equaled "Caviar"????AAquila said:There's growing evidence that this latest wave of passenger discontent will not go away anytime soon. Americans in general have grown impatient with the lack of service while at the same time wanting to pay even less for it. JBLU has a new niche, less service and less money for fares, that's what the customer wants, that what he/she gets. It's a simple business plan. Infact JBLU runs an ad where the F/A says something along the lines, the passenger wanted a blanket, and I gave him one. AA on the other hand wants to give the passengers the WORLD, then hands the passenger a bag a peanuts.
TWA or at least the logo, is still a valuable commodity that AA owns. It's time to separate the company into different services, because even in good times ahead, the passenger will continue to use the internet to search for the cheapest fare. The Genie is out of the bottle. AA is becoming it's own worse enemy. The time has come for AA to move to create a lighter version of herself, a mini me, sort of.
Give the passenger their peanuts on American and their caviar on Trans World.
Ted, Song, Jetblue and Southwest Air are here to stay, we just can't wish them away.
Certainly not from the Icahn days forward.
Face it, any value from the "Trans World" or "TWA" name was lost long ago, long before the acquisition.