Kev3188
Veteran
There were two fundamental problems I had with the Delta campaign that I tried to change with Roach but was unsuccessful.
The mistakes made were legion. I could go on all night, but here's a couple of highlights:
*Roach wasn't too interested in hearing what any of us on the line had to say, either.
*IMO, the key to winning "hearts and minds" is having the discussion in the future tense. 143 couldn't help but look backward. Made perfect sense to us at NW, but not to DL employees.
*Same story with vilifying Anderson. Like it or not, people on the DL side don't much mind him.
*DL is masterful when it comes to messaging/manufacturing of opinion. Same story with leveraging tribal identity. The only thing that overcomes that is a grassroots, face-to-face campaign. One on one, one at a time. 143 ignored the calls for that style of organizing, convinced that methods that last worked in 1986 would work. You of course know all about that; I'm just noting it for those reading along.
*They took NW stations for granted as a guaranteed "yes." Bad move.
*The literature they put out was often inaccurate, occasionally had typos, and at the end grew increasingly classless.
In the end, it really came down to 143 not knowing it's audience, or how to to relate to it. That goes for both PM employee groups.