Talk is cheap, just like Doug parker and Scott Kirby. With that in mind I offer you some thoughts on the alledged merger from a colleague. Interesting points. see what you think:
Merger with United....
I'm against it for several reasons. I see no benefit for the consumer.
Problems with United:
Six separate classes of service to deal with:
Economy
Ted
EconomyPlus
Domestic First
International First
International Business Class
Premium Service (p.s.) (p.s. First/p.s. Business/p.s. EconomyPlus)
This doesn't sound like a big issue, but believe me, it is. To add to it, you've got a mixed Airbus/Boeing fleet with no clear commitment to either! You've got multiple configurations of the same aircraft rolling around which severely limits your flexibility. They have two versions each of the 737-300, 737-500, A320, 747-400, and 757-200. You have three different versions of the 767-300 and FOUR different versions of the 777-200. If a plane is out of service or what not, you've got to locate that same type of aircraft immediately or switch to another type which depending on the plane, you could end up bumping people or having wasted space (lost revenue either way).
For all of these fare classes, you've got scores of people working out the pricing on these classes of service. Since no one else has as screwed up a product offering as United, there's not a lot to compare it to. So they price too high or too low. It's confusing and stupid. Not to mention all the costs of reconfiguring these boats, market research, etc. Not really a great way to spend your money for an airline with no money.
Compare that to Continental:
Economy
First
BusinessFirst
That's it. All the planes have the same configuration except for the 767-400 (Hawaii and Europe) and the 737-800's which has the "with a mid-cabin-lav" and "without a mid-cabin-lav" versions for short and long-haul flights. They're also re-doing the 777's with new lie-flats so right now you could encounter two different versions of that one. The all-Boeing fleet is a great bonus for simplicity and pilot group simplicity. The point is: SIMPLICITY is not present at United in any way. United aims to make things more complex.
Problems with US:
US on the other hand: Economy, First, Envoy. This is simple and easy. It's cheap. As much as we complained about it when they were doing it, the planes are all configured the same, more or less. Yeah, I know they've got the East/West 757's and 737's but this is nowhere near as screwed up as United. They've got enough of that Southwest mentality left in them to know that SIMPLE sells and COMPLEX crashes and burns. Implementing it has been a problem, but let me give them credit where it's due.
Piney,
Just a few comments...
Ted really isn't a seperate class of service, just Econ+ and Econ which already exist but you know that. Now if you want to talk about marketing and brand confusion, I agree it makes a mess.
There is only one version of the 747-400. And the 757 PS fly a limited/closed route system so not really a factor when it comes to swapping airplanes around.
There are only 2 versions of the 767. The international configured one and the domestic high density configuration.
And only 2 real versions of the 777. Again the internantional (albeit some slight seating changes due to the Pacific version which require a bunk for the pilots 10/45/198 versus the older A models of 12/49/197) and the domestic (36/312)
That being said ALL international planes are going thru the international premium product upgrade and will have one cabin version across their respective fleets (scheduled to be done by end 2009), but until then there will be some mixed configurations as they retrofitted.
The 737-500's will be gone by the end of the year.
So by the end of 2009, as of right now, UAL will look like this.
737-300 (still some shuttle types too)
A319
A320 (regular and Ted)
757 (regular and PS)
767-300 (domestic and international)
777-200 (domestic and international)
747-400
From a pilot group simplicity point at UAL, a 737 pilot can fly all versions of the 737, same for the Airbus pilots, the 757 pilot also flies the 767 (some airlines don't do that and also no seperate international versus domestic ops like some other airlines do. Two weeks ago I flew to AMS on the 767, and last week did a purely domestic 757 trip. Some trips we even have one leg on a 767 followed by a 757 leg) and the 777 and 400. So there are only 5 basic fleets for the pilots (and mechanics)
CAL has 4 versions of the 737-800 depending on the seat map (14/141-no mid lav, 18/132-no mid lav, 16/141-mid lav, 20/132-mid lav) in addition to the 737-300/500/700/900, two versions of the 757, 200/300 and the 767, 200/400 and two seating configurations on the 777 (48/235 and 50/235 if you are going to ding UAL for slight seat/cabin configs then you have to ding CAL as well) Not quite as simple as you make it seem.
As much as you say complexity might result in loss of revenue due to equipment subs, the opposite could be said for having a cabin configuration tailored to the market. It captures the revenue appropiate to that market. Thats why some flights are on a A319 versus A320, even within the same city pairs. And all airlines do that.
Are you telling us that CAL when a 757-300 goes MX and they sub a 757-200 or 737-900 (or even smaller/larger a/c) that they aren't going to have problems? If the flight was full? Equipment subs create problems for all airlines.
Should everyone be like Southwest (and even then they still have 3 types of 737's), perhaps, but the Legacies aren't all that differrent really when compared to one another. Doesn't Southwest lose revenue by not offering a First Class? Sure they do, but they decided that the capturing of that revenue is not worth the cost of doing so. Same could be said of their lack of assigning seats.
I agree it is complex, and hopefully upper/middle management/those whose job it is to figure these things out, are doing the a good job of matching seats/pricing to the market. Time will tell if its the right decision.
DC
PS the employees who would benefit most from only one type of seating configuration? The CSR's who have to deal with whiny passengers when their seat is no longer there due to an equipment sub. :bleh: