PineyBob said:
... Perception is reality ...
[post="184480"][/post]
Piney, I love the way you think and I hate the way you think! So there!
First, the bad news. "Perception is reality" may be the clarion call in the halls of dry-cleaned oxford broadcloths, but the truth is that when "perception" meets reality there is a ledger to be balanced. Since I have as much decorum and respect as 320 "perceives" himself to have, I will give you two guesses for my question to you. "If someone is deceived, when their perception meets reality, is it their perception or is it reality that proves to be a vapor?"
How about a little case study to help with the answer. When Wolf came to USAir he peddled the perception that he was not coming to USAir to sell it. He was going to build it into a world-class carrier and made an order of 400 airbii to prove it. The unions of course had to tighten the belt and take huge pay cuts to help Wolf fund this "world-class growth" "perception". They liked Wolf's "reality" and willingly bought into the plan, several times. Many investors forked out 3$ to 80$ while they bought their piece of this perceived reality also. Since then there have been numerous opportunities for investors and employees to buy into several "perceptions" and all with equal ROI.
"Perception is reality" is a useful ploy to encourage people to make short term, here-and-now decisions, while obscuring or monopolizing the knowledge of second, third, and fourth order effects of reality, to the advantage of the "businessman". Enron-esque profiteering needed Ken Lay to help establish their perceived reality. Perhaps Ken Lay would guess the wrong answer to my question, even if I gave him two tries as well--- Just like the proverbial child caught with his hand in the cookie jar would twice answer that he was not steeling a cookie.
Enough of the bad news! The good news is that you understand cost can be reduced by means other than employee wage reductions. When I was in first grade they taught me about "economies of scale." It is a tried and true principle for increasing revenue and decreasing cost at the same time.
Herb apparently paid attention in first grade and everyone benefits. Steve, Austin, Ken, etc decided to trade in their first grade education for the manipulative technique that is wildly more profitable.
Herb understood economies of scale as it relates to the production of the product. Steve and his lineage understand the economies of scale for their product too. Only thing is, Herb's product was airplane rides, but the new Harvard math focuses on the product of "perception".
As long as the "perceivers" are running the airline it will continue to be transformed into an RJ blight while those airlines that are run by "economies of scale" will fly B737s for a decent living.
Respectfully,
Phoenix