Beancounter
Veteran
- Jun 28, 2009
- 1,378
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As far as the choice of what name to retain, I don't think that America West would have been very well recognized when it came to the European routes. It was more of a regional carrier name, as was US Air when Wolfe and company opted for the name change
I can't remember the number, but someone in management threw out a number for what it would save to use US Airways over America West and this didn't even take into account the value of brand recognition you just mentioned. The dollar number was significant on it's own.
I know what you mean about the America West brand. Some friends from Seattle were down visiting in Phoenix and they commented on all the AWA aircraft at the airport. I responded that America West was actually larger than Alaska Airlines, they responded with a shocked look, they had no idea.