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The day the DOJ announced the lawsuit – and it was known it was coming by AA and US execs before that day – the equation changed from “is the cost of a settlement worth it?” to “by how much can we reduce the DOJ’s “ask” if we keep fighting.”will the cost offset the potential synergy payday?
DCA is definitely their target. The DOJ wants "Its cake, and eat it, too." They will force AA/US to give up slots, while guaranteeing some level of service to smaller communities with the slots they have left. IOW, the DOJ wants to force the New AA into an profitless situation at the DCA "hub." Parker would then need to decide if the New AA could handle DCA as a "loss leader," and hope the rest of the rest of the system could subsidize the small-city service to/from DCA.
The counter intuitive argument is that by not allowing the merger, there will a de facto duopoly between DL and UA as their size would allow them to muscle around those in-between sized competitors (US and AA).
Correct. If competition at DCA results in a big enough revenue deficit then the new US+AA will essentially be forced to maintain its "competitive" Advantage Fares program (undercutting UA and DL non-stop fares by up to 40%) to make up the lost revenue. The net result will be advantageous to consumers AND to CLT, PHL and PHX, but then DP might not be able to immediately triple his pay to the level of the DL and UA CEOs.
This merger is going to make the new AA #1 in both the east and midwest and #3 in the west. When the LCC merger was put together the west was basically wiped out for the more profitable east coast operations. I do think that PHX will be safe for maybe 2 years and then get a haircut. LUV's biggest hub is PHX and I don't think the merger will help us compete any better with them. I think PHX will be cut by a third when all is said and done. (I hope I am wrong on this) I think the only thing that will save PHX is the continued extra utilization of aircraft (flex) that is currently a part of the operation.
Regarding this merger, IMO, there will be a settlement before November 25th.
WN's labor force is far more efficient than any network carrier's. And WN also is not afraid of having a higher percentage of their costs come from employees because those employees generate so much more revenue than other employees.
WN does face challenges including an aging workforce but they have an enormous headstart that they are not going to let go of.
Expecting your success to come because of someone else's decline is a very risky proposition and one that in this case is highly unlikely to happen.
The day the DOJ announced the lawsuit – and it was known it was coming by AA and US execs before that day – the equation changed from “is the cost of a settlement worth it?” to “by how much can we reduce the DOJ’s “ask” if we keep fighting.”
It is also abundantly clear by the action of AA’s creditors that they recognize AA can’t compete long-term as a standalone (again, they are behind DL, UA, WN, and US east of the Miss. and #3 in the Midwest) and thus need US. Thus, continuing to ask if the price is worth it is not longer a valid question. The creditors and US both crossed that line when the merger was announced and the decision was reinforced the day they said they would fight the DOJ.
Again, US constructed the slot deal such that they had no ability to grow at DCA. US gained what it wanted at DCA but still had a strategic shortcoming in the rest of the country.
How unprofitable new AA becomes at DCA depends on how much service any one carrier adds to other hubs. US got lucky with the B6 slot purchase post slot swaps because B6 put most of their slots into one market which trashed that but restricted the damage to one market since BOS is a very poor hub for connectivity.
Slot divestitures won’t happen that way again. WN will get a chunk of slots and they will use them to feed their largest hubs/focus cities where the impact will be greatest. WN knows this might be the last big chance to have an impact.
And it is also very possible that Parker could choose to divest most heavily from the small city slots. They are not going to be the focus of deep fare discounting by a new carrier while slots that are transferred to low cost carriers are going to have a far larger impact on the profitability of the rest of US’ operation; IOW dumping a small city slot will have far less adverse effect on new AA.
The downside is that DL is the carrier that would most likely benefit from divestiture of small city slots – and that is precisely why Parker is trying to fight it. Small city/RJ slots are basically the interest of the big 3 network carriers; UA could serve some of the cities but some are already served from IAD which limits their ability to compete.
The small city slots are not going to generate any real money to AA/US because the market is one of two airlines and the markets are being served for political reasons and not because they can support high slot prices.
If Parker was smart, he’d swallow his pride and divest of RJ slots most heavily, even if DL ends up being the winner and limit the number of large slots – less than 10 would be ideal – to minimize the impact on the rest of the large city operation at DCA.
Yet people who say that can’t grasp that competition is occurring now from SMALLER airlines than DL and UA and it is the end of that competition that the DOJ doesn’t like.
AA/US want to argue that it is in the public’s interest to have a third carrier but what is in the public’s interest right now is US because it is serving to check high fares.
Except that the whole notion of the advantage fares is that US’ smaller size makes it possible for them to raid the markets of larger carriers and gain a bigger advantage.
When AA/US is of a similar size as DL and UA, then DL and UA have a whole lot more AA/US markets for them to use to lower fares. If DL and UA can start filing these fares in AA’s much larger DFW and MIA markets, then the economics of the Advantage Fares to AA and US disappear.
Didn’t you read the executive email on the subject? They recognized that reality and put it in writing so we could all understand it too.
I have no idea who came up with the idea that AA and US would be largest in the Midwest but AA is #4 in the Midwest today based on passenger boardings and #3 in revenue, behind DL and UA, while US is #5. How anyone could think that AA/US with one Midwest hub is going to be larger than DL with two – and the amount of revenue that flows thru AA´s ORD hub is smaller than either DTW or MSP for DL – is hard to fathom. Although AA/US would overtake UA in terms of the #2 pax position, UA and AA/US would be neck and neck in revenue for #2 because UA has a much larger int’l operation in the Midwest, as does DL. DL and UA’s average fares in the Midwest are 15-20% higher than AA and US. DL would still be 25% larger in terms of passengers and 40% larger based on revenue.
And all of this assumes putting together AA and US’ EXISTING networks, which means no divestitures. It also assumes that AA/US’ competitors do nothing and that is not happening. UA’s revenue continues to grow in the Midwest while WN is certain to grow its Midwest revenues faster than the industry average, likely in part due to the fall of the Wright Amendment plus new Latin America services, both of which will add a lot of revenue opportunities to WN.
The notion that the new AA will be the product of the existing AA/US route systems is no longer realistic in light of the DOJ’s actions. There is a SBCIH, to use the phrase of the day, that AA/US will walk out of court with the DOJ having been completely defeated.
LUV's biggest hub is PHX and I don't think the merger will help us compete any better with them.
If you look up WN here you can see that for the period of June 2012 to May 2013, PHX was their 5th largest airport by passenger volume behind MDW, LAS, BWI, and DEN.
I would think as long as we can keep making money doing what they're not in PHX, i.e. Hawaii, Mexico, Canada and Express routes, we can compete with them (t)here. But this depends on what the Grand Strategy is going to be for the West.
If you look up WN here you can see that for the period of June 2012 to May 2013, PHX was their 5th largest airport by passenger volume behind MDW, LAS, BWI, and DEN.
I would think as long as we can keep making money doing what they're not in PHX, i.e. Hawaii, Mexico, Canada and Express routes, we can compete with them (t)here. But this depends on what the Grand Strategy is going to be for the West.
CJ,
I guess you can't trust a WN employee when they tell you which hub is biggest. My worry about PHX is the fact that flex is part of the operation which leads me to believe it is a necessity for the profitability of this station.
Do you really think SW, as it matures and opportunities for its historical strategies dwindle, will not look to Hawaii, Mexico, Canada and so-called Express routes to continue its expansion?
A bit of misinformation on your part about Tempe HDQ, as it doesn't belong to US in the first place. US leases their part of the building, and the ownership sold off a portion to someone else.The case is not about the DL UA duopoly. It's about whether DP & Co "would likey" behave anti-competitively or in a monopolistic manner post-merger in violoation of the Clayton and/or Sherman Acts.
Although there are only 12 directly overlapping (non-stop) routes on which AA and US curently compete (mostly hub-hub with exception of DCA-BNA and DCA-RDU), US currently "competes" (mostly with AA!) with Advantage Fares by undercutting AA and others by about 40% by offering one-stop alternatives (through PHL, CLT, PHX) on AA, DL, UA premium non-stop routes. US+AA has signaled that they will stop this competitive behavior post-merger hence the DOJ+6 Repub anti-trust filing and allegation.
That plus the DP email gift to DL CEO, and various unsundry public "we can stand alone" statements by SK, and the "we're outta PIT/Moon" statements, and the selling of the Tempe headquarters, and TX's fear of losing rural service in favor of US+AA routes that are more lucrative lead to the "surprise" DOJ+6 Repub complaint filing under the Clayton Act.
After a successful run in the CEO/executive suites at UA and DL, we are now serving at a local Tempe restaurant near you...
Too funny....A bit of misinformation on your part about Tempe HDQ, as it doesn't belong to US in the first place. US leases their part of the building, and the ownership sold off a portion to someone else.
Nice try though....