Yes, but the heavy hitters are going to call Arpey (most Fortune 500 execs have direct dial lines to each other and are on a first name basis) to warn Arpey that they're going to book away from AA unless Arpey opens the coffers and sprinkles more coins on the downtrodden. Makes perfect sense that even though the unions have been ineffective at negotiating significant raises thus far, Superbowl attendees will have more success helping to negotiate those large raises.