Do you even know what the load factors are for the majors?
The load factor is very high but that is not a key indicator when experts say there is too much supply out there.
Suppose for example you open a lemonade stand on your block and you do quite well for a time. It costs you 10 cents to produce a glass of lemonade and you can sell it for 25 cents. You have a steady supply of about 50 customers per day and turn a nice profit. Soon, your neighbors see your nice little business going and before you know it, there are 10 of you out there selling lemonade to the same 50 customers. So now instead of 50 customers using your product per day, you only have 5.
You decide to try and lure some of the customers you lost back and so you lower your price to 20 cents. But all of your competitors follow suit. Because the price went down, you now have 60 customers to divide between the 10 lemonade stands but your profit per customer has decreased. One of your competitor's lowers his price to 15 cents per glass and gains all the customers for one day until you and the others follow suit and divide the customers up again. Now, at 15 cents per glass, you get more customers....90 people per day are buying lemonade on your block but you are only making a nickel per glass. Now, one of your competitors found a cheaper way to make lemonade and is selling it for 8 cents per glass. At that price you have 500 customers a day buying lemonade. You have no choice but to lower your price to 8 cents to gain market share. So, you still have all the customers you can handle ( a high load factor)....about 50 per day but you are losing money on each one.
Now you have to think of ways to increase revenue without losing market share. So you start charging 2 cents for the glass and another 2 cents if they want it cold and another 2 cents if they want to drink it on your property. This infuriates your customers so now you sart talking with some of the other lemonade stands that are losing money and try to work out a merger deal. Perhaps if you merge, you can cut some of the production costs and be more competitive with the low cost lemonade stand that is making a profit at 8 cents. Maybe, if you consolidate from 10 stands down to 4, you can get back to the 25 cent cost per glass. You won't have 500 total customers anymore...some of them will go back to drinking water but the ones thatt are left...that really need the lemonade will pay the price you need to get.
Only problem is...the guys hired to make your lemonade have a union and are dead set against consolidation..they want you to continue to employ them at a reasonable wage even though you are losing money....so the merger talks drag on for a while.