UAL777flyer
Veteran
- Aug 20, 2002
- 730
- 0
mastermechanic,
While bankruptcy does solve many of the company's problems in terms of writing off debt, lowering labor and other costs, changing inefficient work rules, getting rid of certain aircraft, etc. It also creates big problems as well that many people often overlook.
In a bankruptcy scenario, the creditor's committee would hire consultants and efficiency experts who will be all over the company from top to bottom analyzing every aspect of our business. The company has to get permission from this committee for nearly every major decision. So the big problem becomes losing control over the direction of the company. If the CEO wants to do "X" in the interests of the company, but the creditor's committee doesn't like it, chances are it won't happen. This slows down the decision-making process considerably and causes chaos and confusion throughout the company. Basically, the bankruptcy court and creditor's committee have control of the company. That isn't a good thing.
Then there is also the PR troubles that it causes. We would experience significant book-away from our customers, many of whom don't have the first clue about what bankruptcy means. All they hear is "bankruptcy" and all of a sudden the Christmas visit to grandma's house is in jeopardy so they better book on AA or DL or whoever. You'd be amazed how many people do that. Your competitors take full advantage of your bankruptcy position in their advertising and marketing, especially in terms of stealing away your core frequent fliers and prime corporate accounts.
Another aspect is that a bankruptcy filing will further demoralize and disenfranchise the employees of this company even more than they already are. As angry as everyone is these days, there is still some measure of hope that the ESOP stock will be worth something for those folks that have it (albeit slim hope that fades each day). But if bankruptcy comes, all equity is wiped out. That will create a lot more anger with the work force and less motivation. Anyone should be smart enough to figure that out. So in terms of trying to get your employees working together and motivated, a bankruptcy filing is counter-productive to that effort.
So while yes, it's true, that bankruptcy will solve many of UA's financial problems, it will create a whole host of other obstacles that are no less daunting.
While bankruptcy does solve many of the company's problems in terms of writing off debt, lowering labor and other costs, changing inefficient work rules, getting rid of certain aircraft, etc. It also creates big problems as well that many people often overlook.
In a bankruptcy scenario, the creditor's committee would hire consultants and efficiency experts who will be all over the company from top to bottom analyzing every aspect of our business. The company has to get permission from this committee for nearly every major decision. So the big problem becomes losing control over the direction of the company. If the CEO wants to do "X" in the interests of the company, but the creditor's committee doesn't like it, chances are it won't happen. This slows down the decision-making process considerably and causes chaos and confusion throughout the company. Basically, the bankruptcy court and creditor's committee have control of the company. That isn't a good thing.
Then there is also the PR troubles that it causes. We would experience significant book-away from our customers, many of whom don't have the first clue about what bankruptcy means. All they hear is "bankruptcy" and all of a sudden the Christmas visit to grandma's house is in jeopardy so they better book on AA or DL or whoever. You'd be amazed how many people do that. Your competitors take full advantage of your bankruptcy position in their advertising and marketing, especially in terms of stealing away your core frequent fliers and prime corporate accounts.
Another aspect is that a bankruptcy filing will further demoralize and disenfranchise the employees of this company even more than they already are. As angry as everyone is these days, there is still some measure of hope that the ESOP stock will be worth something for those folks that have it (albeit slim hope that fades each day). But if bankruptcy comes, all equity is wiped out. That will create a lot more anger with the work force and less motivation. Anyone should be smart enough to figure that out. So in terms of trying to get your employees working together and motivated, a bankruptcy filing is counter-productive to that effort.
So while yes, it's true, that bankruptcy will solve many of UA's financial problems, it will create a whole host of other obstacles that are no less daunting.