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On 2/8/2003 10:32:31 AM Bob Owens wrote:
Raise the fare.
If the fare is raised by $20 to $30 will people all of a sudden decide to drive or not go at all?
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Maybe a short war that drives oil to $60.00 per barrel and doesn't last beyond the mega carriers fuel hedge time frame, then it could actually be cheaper to fly than fill up your tank and drive?????
Interesting thought isn't it?
Reduce capacity until the price received for a ticket turns a profit. If all airlines workers give concessions, there will still be a price war to keep customer base.
Who was it that began the 40% ticket sale on January 1st? Can you say AA?
Reminder:
American Airlines Says, 'Happy New Year!' With Low Fares And More Room Worldwide
Wednesday January 1, 9:20 am ET
First Sale of the Year Brings Discounts to More than 200 Domestic and International Destinations
FORT WORTH, Texas, Jan. 1 /PRNewswire/ -- American Airlines today announced it will ring in 2003 with a fare sale offering discounts for winter and spring travel of up to 40 percent off leisure fares. The Low Fares, More Room, Worldwide Fare Sale cuts prices to more than 200 domestic and international destinations with AAdvantage® miles offered for all travel plus the added value of more legroom throughout coach on American Airlines. Fares apply to travel on American Airlines, American Eagle and AmericanConnection® to most domestic and international destinations.
"For everyone whose New Year's resolutions include getaways, Happy New Year!" said Dan Garton, American's Executive Vice President -- Marketing. "This sale has just the right destination for everyone: Latin America and the Caribbean, Canada, Europe, Japan and of course, the United States. We suggest customers book early to get the best selection of seats to their favorite winter and spring vacation spots."
American is the only airline offering more legroom throughout the entire coach cabin, giving more passengers more room than any other airline. To create this product, American over the last two years removed a total of 9,600 coach seats from its entire domestic and international fleet of more than 800 jet aircraft.