So once again you strive to misinform, sure we are producing less seats and flying less cargo but we are charging more for what we fly so an 11% reduction in capacity does not translate into an 11% reduction in revenue, but you knew that didnt you?
Call it misinformation if you want to, Bob, but even AA can't defy economic gravity: when supply exceeds demand, prices fall.
You're right -- it won't be an even correlation. Fares this year are higher than they were in 2007, and AA's charging for bags and raised a lot of the service fees. Revenue should net out close even with 2007.
Where I think you're way off is on how long that will continue.
I actually buy tickets, and it pretty much looks like prices are coming back down from their 2008 highs to 2007 levels. It will take a while to sort out the noise from ancillary revenues (buy-on-board, bag fees, award fees), but airfares themselves are taking a bit of a dive.
It's been pretty widely reported that corporate travel budgets for 2009 will be lower than 2008, and corporate travel departments all but slammed on the brakes in October when the banks started to melt down. Some companies have started to pull back on allowing transatlantic travel in premium classes (mine included).
As such, pricing has been falling in the premium cabins and even in the main cabin.
I bought a round-trip ticket to CDG in May for about $3000. I just priced it out with the same flights and on the same advance purchase timeframe, and it came out at $2400. In May, I was looking at $10K in business class. Today, it's $8K. In May, the idea of being able to buy coach and use an ExPlat upgrade to business was unthinkable. Today, there's no problem. And that's not just because it's winter vs. summer. I flew to/from SYD a few weeks ago on QF, and what's normally a full J cabin this time of year was only about 75% full.
I'm looking at flights to ORD tomorrow; what's normally a $2600 walk-up fare for a same-day return is available, but so is a $800 round-trip leaving tomorrow morning and returning tomorrow night. It's been that way for the past couple weeks. The best I'm usually able to book with 14 days advance is $300 round trip. Over the summer, it was closer to $450 round trip.
Those are just a few spot checks. The real story for AA will have to wait in January when the 4Q and FY2008 results come out.
CO releases RASM figures with their monthly traffic. They showed a 10-12% increase for 2008 RASM vs. 2007 in both September and October. For November, they're warning it will only be 4-6%.
Even Southwest is extending fare sales out farther than they've ever done before, which says they're hurting, too.
For your sake, I do hope revenues do hold up. But that's not the indications I'm seeing as a buyer of travel.