Why don't we all try to dig through the rhetoric, the nonsense and the rest of the noise and let's deal with the problem itself:
US is NOT an attractive merger partner to ANY other carrier in its current form, PERIOD.
Let's take a stab at an OBJECTIVE look as to why:
1. Labor issues- the pilots' labor dispute refuses to go away, with no hope of resolution in sight. The COC clause would need to also be resolved, because no airline such as AA is going to allow US be the acquiring carrier-that is a fantasy.
2. US has some of the best employees in the industry, but with just about the worst morale. This contributes to many of the customer service issues which remain pervasive at US today. In order to fix this, management needs to think of employees as ASSETS not LIABILITIES as they are currently regarded. This goes hand in hand with the next point below.
3. US has improved of late, but customer service is still significantly lacking. US policies and programs are among the least customer friendly in the industry, and the policy of charging for just about everything needs to change. While I can acknowledge that some of the standard fees such as luggage, food in coach and change fees aren't going anywhere, ridiculous programs like Choice Seats needs to be dumped. Time will tell how much their attempt to collect an extra $20-$100 per passenger for good seats will end up costing in the end. Anecdotal evidence we have gathered shows that this was the last straw for some of the few high yield business travelers left, and I know of more than a few 200K flyers who refuse to fly US again until this is reversed. US should realize they can't bite the hand that feeds them. While other carriers are improving service and recognition of loyal fliers who DO pay more and carry much more than their fair share of the financial contribution, US is content to remain penny wise and pound foolish and screw their BEST customers.
4. Identity Crisis- US, 5 years after a merger which is STILL not complete, still cannot figure out what it wants to be when it grows up...It tries to be an LCC when in fact it is anything but, and it tries to be a legacy, and fails miserably by comparison to the others. US needs to decide which it's going to be and go full speed ahead. If they want to get rid of First altogether, so be it, but then you better adjust your fares to WN levels. And if you want to play legacy in the big boys sandbox, then you better think of new amenities and services which will be necessary to woo back business travelers.
At the end of the day, none of the other airlines need US with its baggage and problems...it's worth more in pieces than it is whole--which brings up an entirely different topic, which we won't go into here.
Doug and Scott have done a decent job for shareholders and themselves, but they retain a Customer and Employee be damned attitude which is eventually going to come back and bite them big time......
My BEST to you all!