I am sorry this took so long to post, but I didn't have internet access at all yesterday after the meeting, and I had a wonderful dinner with two good friends which did not leave me time to check in from the club prior to my redeye home. PLUS, while I was away, my wife and daughter had the unimaginable task of having to decide to put our dog to sleep--which they had to do without me--so forgive me if I am a little distracted.
Bottom line----I think yesterday was an important first step. I do not think that they thought things were as bad as they are (or at least wouldn't readily admit that they knew), but when the meeting was over, there was no doubt that they are now aware that things are much worse than they thought. I laid things out in black and white--I printed comments that many of you sent me (with permission of course), and gave Elise and Travis some hard copy to reflect on.
At no point did the meeting take on the confrontational or argumentative tone that had previously been attributed to Travis. He seemed eager to hear what I had to say, and was open to my suggestions and requests, but time will tell if any materialize.
We did have a couple of laughs--I did tell him that the letter he sent last weekend to DM members was nominated for the Pulitzer Prize in fiction, and he did see the humor.
I gave them the AZ Republic story about recovering from a snafu (3 steps), and told them in no uncertain terms that they were 0 for 3 in their response to recent problems.
Without going into great analytical detail (sorry my head isn't into it this morning), I will summarize as follows:
They heard what I had to say loud and clear (including the rough amount of revenue at risk) and they know the competition is smelling blood
They have some suggestions on how they can reach out and make some gestures toward Preferred members to try to atone
They know they need to act fast--that people are fed up, and we will not wait very long for tangible results
We did discuss competition (old and new), and they are now aware in more detail on how they are perceived by their best customers
Time will tell if/how they respond, but if asked for my gut feeling, I think that they realize that we mean business and they need to do something.
Finally, I said many times during the meeting that they cannot have happy customers without happy employees, and that they need to do a better job of giving the front line folks the tools they need to do their jobs (I mentioned better pay, but acknowledged that was outside my purview).
So--on a scale of 1 to 10 I give this meeting an 8--now let's see how they respond. I'll keep you all posted.
As my head gets back to normal, I will review more notes and provide some specifics.
I hope this helps.......and thanks for your patience.
Best,
Art
PS--the line about knowing the price of everything and the value of nothing is reverberating through their heads--as is the "perception is reality" statement...