Actually, I'm frightened at how well this thing rolled out -- especially since management did nothing except issue a press release and create a horrible new form that isn't on most aircraft yet. Passengers seem to be taking this better than the F/A's are. Accounting is a bi*ch for the B F/A, but I must say that people are buying beverages on-board. Bottled water seems to be the big seller. Ironicly, on my 4-day over launch weekend, the west coast passengers were the most resistant to the "a la carte" pricing. The east coast passengers just said yes (with correct change) or no. One west coast passenger that complained loudly about the "a la carte" pricing, but still purchased a $2.00 bottle of water (with a $100 bill) was given a chilled bottle of water, a cup of ice (and 98 one dollar bills in change). ;-)