Yes, I think Alaska runs a pretty tight ship and have no interest merging with anyone. I had a meeting with a senior VP at Alaska back in the summer. Wow, talk about stark, I couldn't believe how simple their reception area was at their head office in SEA. When I sat with the senior VP, I was asked if I wanted some water, I watched as the VP reached over to a case of 24 water bottles on the floor and handed me one.
Their mantra was all about cost containment and I did have to respect that based on what I witnessed.
I think they tried very hard quite a few years ago to analyze down to things like the width of a slice of pie served aboard....and yet maintain their quality of service. They were trying to get ahead of the cost cutting curve.