javaboy said:
Southwest serves 60 cities in the USA
USAIRWAYS serves 203 destinations in USA and Abroad.
Correction: According to the company's latest fact sheet, US Airways serves 179 airports in the U.S. and abroad (which probably works out to about 175 "cities"). As for actual mainline service in the continental U.S., US Airways itself only serves 56 airports (you can get to 59 if you include SJU, STT, and STX).
if the SWA model is to be followed to the letter, then in one sense yes air service would only take place at the most profitable citiies. SWA does not serve a city for citizen's convenience but only if they figure they can make a profit, part of those factors are indeed size of the city.
Size of the city is a factor, but it's certainly not the most important one, given that WN does not directly serve (or serve at all) several of the top 30 metro areas. But you are absolutely correct that they choose their cities based in large part on where they feel they can make the most profit. Isn't that the way airlines should be running their businesses? And in general, if enough people find that air service to a given city is convenient and offers value, that service will be profitable. I'd be willing to bet that that plenty of people are willing to pay a modest premium to use a closer airport with reliable service; they're simply not willing to pay hundreds of dollars more.
Independence Air seems to target the 2nd tier cities with a SWA like model, they lack brand recongition that SWA enjoys and you can see the difference.
Independence doesn't just lack brand recognition; there's also the problem that they largely lack a point-to-point network. Almost everything goes through IAD, and I suspect that close to half of their markets simply cannot support much more than a couple hundred seats daily to IAD. Basically, too many high-cost RJ's flying too empty. If they had about half the aircraft, they might be profitable right now.
So in a short and dirty conculsion every time one of the so called experts (al khan) says looks SWA can make money (of course they must give credit where credit is due for massive fuel hedging). i would say ok only 60 cities in the USA deserve air service. and watch the responses then. to their retorts i would say well southwest doesnt go there because its not profitable why should brand X then serve that city..
Southwest would have made money last quarter even without hedging -- just not as much. And they serve at least two dozen cities which US doesn't serve at all outside the UA codeshare (OAK, SJC, SMF, PDX, GEG, BOI, SNA, BUR, ONT, TUS, RNO, SLC, ABQ, ELP, LBB, AMA, MAF, AUS, SAT, CRP, HRL, OKC, TUL, OMA). Let's compare ABQ and GSP. The metro population of Greenville-Spartanburg is nearly 1/3 larger than that of Albuquerque, and yet US doesn't even have a single mainline flight at GSP. Contrast that to over 60 daily 737 departures on Southwest from ABQ. Of course, it doesn't hurt that rational fares mean that ABQ has over 7 times the number of passengers of GSP. If Southwest can manage to fill more seats out of Boise than US Airways can out of L.A., they can probably manage to serve a lot more than 60 cities long term.
again i point out, ok lets say UAIR gets every labor concession it asks for (just humor me for a moment) i ask NOW WHAT? what is the plan? is it to deploy the E170s and park 737s? is it to raise ticket prices? will people pay more to ride on the 170 than the 737 or will the 170s go to profit centers that 737s simply can not serve? Credit again for "flying more" out of FLL. great whats next? what is the plan to increase TOP LINE GROWTH? how are you going to get 1. the same amount of people to travel but pay more? or 2. people to play the same but more of them to ride on your airline. I continue to ask who is willing to RUN THE AIRLINE?
Now you're asking the tough question! If the strategy is to continue to shrink mainline capacity and replace some of it with E170's and CR7's, they will fail long-term. Sure, the block hour cost is lower, and you don't have to sell as many cheap seats. But the CASM is considerably higher, and your product no longer offers anything more than the LCC aside from an assigned seat. And if you have to match WN fares while flying a high-cost RJ, that's just a recipe for disaster.
Shifting flying to the Caribbean and Europe makes sense to a point. But what happens when the LCC's turn more of their attention to the Caribbean? Where does US run to next?