GSO fares might be lower than RDU in some isolated instances, but, on average, DOT's figures show them to be close to 10-15% higher than RDU's average fares. That's driving a lot of traffic to RDU; even with a larger population in the Triad, RDU draws well over three times as many passengers. Moreover, although Midway's shutdown and restart as a smaller discounter pulled a lot of capacity from the RDU market, GSO showed a larger decrease in passenger counts than RDU for the 2nd quarter of 2002 vs. the same period in 2001 -- approximately 11% versus 9%.
The thing is, GSO has got to pose quite a dilemma to US Airways. Yes, the airline has a large base of loyal customers in the Triad. Yes, US Airways can't afford to keep giving up markets. But there are a lot of downsides to GSO, too. The flights to CLT are all (for obvious reasons) connecting passengers, and connecting traffic just isn't as profitable as O&D traffic. GSO also draws traffic from CLT, so offering lots of low fares from GSO while connecting those passengers through CLT hurts hub yields at CLT. And RDU puts pressure on revenues at GSO as well. Should the airline lower fares at GSO to grab back traffic from RDU, even though that would hurt CLT? Or do they sacrifice GSO (except for travelers willing to pay a premium for convenience), protect CLT, and allow RDU to grab all the low-yield traffic?
Delta/Airtran have a bit of an advantage with their operations at GSO given that ATL is the second-largest market from GSO; they're both able to get enough O&D traffic to make service to their hubs worthwhile. The only one of US's hubs in GSO's top 5 markets is PHL, with approximately 120 passengers each way per day. And connecting yields to markets served by Airtran are poor; GSO-MCO's yield is half that of CLT-MCO. CVG is also a better place to connect to the West and Midwest, given DL's large RJ operation and CVG's slightly better geographical location compared to PIT.
It's just a really tough problem given the combination of the hub structure and the historical cost structure.
The thing is, GSO has got to pose quite a dilemma to US Airways. Yes, the airline has a large base of loyal customers in the Triad. Yes, US Airways can't afford to keep giving up markets. But there are a lot of downsides to GSO, too. The flights to CLT are all (for obvious reasons) connecting passengers, and connecting traffic just isn't as profitable as O&D traffic. GSO also draws traffic from CLT, so offering lots of low fares from GSO while connecting those passengers through CLT hurts hub yields at CLT. And RDU puts pressure on revenues at GSO as well. Should the airline lower fares at GSO to grab back traffic from RDU, even though that would hurt CLT? Or do they sacrifice GSO (except for travelers willing to pay a premium for convenience), protect CLT, and allow RDU to grab all the low-yield traffic?
Delta/Airtran have a bit of an advantage with their operations at GSO given that ATL is the second-largest market from GSO; they're both able to get enough O&D traffic to make service to their hubs worthwhile. The only one of US's hubs in GSO's top 5 markets is PHL, with approximately 120 passengers each way per day. And connecting yields to markets served by Airtran are poor; GSO-MCO's yield is half that of CLT-MCO. CVG is also a better place to connect to the West and Midwest, given DL's large RJ operation and CVG's slightly better geographical location compared to PIT.
It's just a really tough problem given the combination of the hub structure and the historical cost structure.