Not only is Alaska NOT bailing out Southwest or Delta in Dallas, it now appears as if Alaska wants an all out fare war at Dallas Love Field. This could get very interesting and of coarse will end up favoring the passengers big time. The threat has been made, now let's sit back and watch how Southwest will respond. Sounds to me as it will get very cheap $$ to fly to the west coast from DLF as well as DFW. This fare war will indeed reach DFW and it's carriers. Here lies the question, will Delta get in on the fare wars? I doubt it as they only fly to Atl. from DLF and I am not sure if they fly from DFW to the west coast.
Alaska Airlines expands flights to Love Field in Dallas, steps up competition withSouthwest
Alaska Airlines expands flights to Love Field in Dallas, steps up competition withSouthwest