KCFlyer
Veteran
- Aug 20, 2002
- 11,322
- 1,427
Here's the problems with that Art - AA,CO,UA,DL all do the same thing - evidenced by the fact that they are all losing money.The misconception is that you need to continue to offer the bargain basement fares. I say you don't--or at least not to the degree as being done today. What good is it to fill a flight with fares which ALL lose money?
You can fill a plane, and still lose money. If the business traveler is not around to pick up the slack, you're in much deeper trouble than if we were there.
AA, CO, UA, and DL have a better understanding of the revenue premium contributed by frequent business travelers.
The other part of the problem is that corporate travel departments have learned to game the system - odds are good that the "high yield business" traveler is bringing in a lower yield...sometimes even a negative yield. They certainly are not, for the most part, bringing in the top dollars that they were 10 to 15 years ago.
Crandall's value pricing, had it been followed, would have still brought in the 'drearies and normals' (sorry, just can't get over the arrogance of Bobbie's post) - even though the advance purchase fares would have risen slightly. My guess is that there would have been an INCREASE in business travelers because the top end fares were about half the going rate.
Bottom line, an airline cannot afford to alienate the VFF's OR the "drearies and normals". Of all the airlines that seem to understand this, it's the "discount" carriers - the Southwests, Airtrans, and JetBlues of the world. There's a happy median there. And it's going to involve a little sacrifice from BOTH the VFF's and the drearies and normals.