To the respondents of my posts...it's all there, in this post. I don't know how AWA did against SWA pre-merger..I just know it was just the two of them wrangling over folks from the Southwestern US..generally more laid back than the NE.
Now, now. Can't we all just get along?
Which reminds me of an old joke. Anyone know what breed of dog was heavily advertised back when the west was America's frontier?
It was the dachsund. Remember the old slogan "Get a long little doggie?"
But I digress. I wanted to cheer everyone up by returning us to those thrilling days of yesteryear...back when people were telling me that Metrojet was kicking WN's tail at BWI because they had a higher LF and such. Specifically, I wanted to compare some markets and fares for HP/WN & US/WN....so I pulled up Q4 1999 vs Q4 2007. I went all the way back to 1999 so as to avoid any skewing due to the tragic events of 9-11.
CITY WN Q4 1999 WN Q4 1999 HP Q4 1999 HP Q4 1999 WN Q4 2007 WN Q4 2007 US Q4 2007 US Q4 2007
PAIR MKT SHARE AVG FARE $ MKT SHARE AVG FARE $ MKT SHARE AVG FARE $ MKT SHARE AVG FARE $
PHX ABQ 82.8 $ 64.59 17.2 $ 60.24 87.1 $ 96.91 12.8 $ 104.48
PHX AUS 46.7 $ 145.88 42.2 $ 126.23 58.2 $ 172.07 33.4 $ 171.83
PHX BWI 25.2 $ 172.07 42.9 $ 161.29 57.2 $ 195.35 25.1 $ 231.78
PHX BUR 62.8 $ 63.50 36.2 $ 53.10 79.7 $ 99.97 19.5 $ 103.12
CHI PHX 10.5 $ 153.17 16.5 $ 155.88 30.0 $ 161.59 19.0 $ 178.15
DEN PHX 0 23.2 $ 157.43 31.4 $ 107.66 21.3 $ 123.49
ELP PHX 85.5 $ 60.96 14.3 $ 60.05 84.3 $ 98.76 15.5 $ 103.40
MCI PHX 52.6 $ 140.15 33.4 $ 133.69 54.2 $ 188.38 30.8 $ 192.54
LAS PHX 72.0 $ 63.70 27.4 $ 54.65 74.0 $ 97.90 25.9 $ 108.10
LAX PHX 56.4 $ 61.92 25.9 $ 54.44 67.0 $ 94.51 25.4 $ 108.35
OMA PHX 26.5 $ 141.41 56.1 $ 127.37 49.3 $ 173.05 40.8 $ 169.93
OAK PHX 67.1 $ 100.92 29.5 $ 91.34 71.2 $ 147.77 27.8 $ 142.82
ONT PHX 80.5 $ 60.81 19.2 $ 54.48 81.4 $ 95.56 18.2 $ 102.58
PHX RNO 52.1 $ 94.84 44.9 $ 79.53 52.8 $ 140.75 45.6 $ 145.31
PHX SLC 47.6 $ 92.08 21.5 $ 89.27 51.4 $ 139.88 25.1 $ 143.62
PHX SMF 54.5 $ 112.89 40.9 $ 96.99 68.8 $ 159.51 29.5 $ 162.43
PHX SAN 74.3 $ 63.00 21.9 $ 56.81 77.1 $ 94.91 22.7 $ 97.41
PHX SNA 0 97.2 $ 155.57 57.8 $ 109.88 41.6 $ 106.43
PHX SEA 19.5 $ 132.50 21.8 $ 132.46 25.5 $ 156.31 27.1 $ 179.46
Okay. What the abovementioned data all means is that:
1. In principal business travel markets where they compete head-to-head, WN has a substantial market share lead.
2. The fare premium that WN had in 1999 has, for the most part, dissipated since the US HP merger. US HP seldom gained any market share...but the fact that they have raised their fares more than WN (which now gives them, on average, a very slight fare premium) has only been paid for with a little weakening of their market share position.
3. HP never really "thrived" when competing against WN out west....it was more like they were able to eke out a meager existence by carrying the folks who just won't fly on WN....your western versions of Art & Bob, if you will.
But one thing ought to stand out more than anything: The numbers of folks zipping back and forth between PHX and LAX, PHX and SAN, PHX and ABQ etc etc.....those are NOT leisure travelers. Those are businessmen. If a carrier has 75 or 80 percent of a predominantly business market, it is a sign that the carrier IS, in fact, FRIENDLY TO BUSINESS TRAVELERS. To think otherwise defies belief.
And to the poster who stated that you don't look at the cost of production when setting airfares ---- that WN doesn't. To quote John McLaughlin --- " YOU>>>>>ARE>>>>>>WRONG!!!!!!!" Southwest very much looks at how much it costs them to operate a flight and prices accordingly....because they view the automobile as competition, and the same thing that drives the cost of driving yourself (ie FUEL) from city A to city B affect the price of flying 137 seats between the two cities.
Art...if you're out there in internet land......PM me in advance before you take your WN flight. If I can find some in the desk drawer I would like to send you some WN drink coupons.