WorldTraveler
Corn Field
- Dec 5, 2003
- 21,709
- 10,662
- Banned
- #136
UA has really focused its west coast efforts on SFO where it is still the dominant carrier. And as a result of the merger with CO, UA is once again the dominant revenue carrier at LAX although LAX is much more focused on the local market for UA than SFO which is a more fully developed hub.Alaska has done a really good job of being great at what they choose to do.
Their example blows a big hole in the argument that US and AA can't stay separate and still compete. Alaska basically forced United out of the west coast north-south market in the last five years. UA flies all RJ's now where it used to fly 757s SEA-LAX. So I don't buy the argument that a merger is necessary for success.
A merger may not be necessary but outside of LAX, AA is number 3 or 4 in most west coast markets. That's probably why the AS codeshare is necessary to help boost their position where they can and where even US' position would help add enough mass to move AA to a large enough position to help them compete with UA, AS, and WN on the west coast.
From a strategic standpoint, there is more to be gained on the west coast from an AA-US merger than there is on the east coast since AA and US both have fairly significant positions on the east coast, even if neither one creates the size that other larger east coast carriers have.