Actually, the industry could use more deals like this. The industry is still way too fragmented as it is now and deals like this allow airlines to focus on where their core strengths are. Like it or not, US was never going to be a meaningful player in NYC and it isn't the fault of Parker or Kirby. If you want to blame someone, look to the management in the 1990s who never thought to use our slots in LGA to fly to major business cities.
And who was that same marketing manager back then that is now SR. VP of marketing now?