Scott "gets it"!!!! Bottom line is liquidation would cause short term disruption, but in the end the public will get over it......just like PanAm and Eastern.
The route assets have no intrisnic value since they are rights - the going price would be what ever the highest bidder could pay. You can bet AA, DL, CO will find the money no matter what.
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What Happens to Industry
If United Goes Under?
Let's play, "What If?"
What if UAL Corp.'s United Airlines had to liquidate? What would happen to air travel in the U.S. if the world's second-largest airline shut down? What would happen to employees, to airplanes? And, the question I most often get in my e-mail, what would happen to frequent-flier miles?
Pondering such questions is a game of pure speculation, obviously. As reported last week1, there's a real chance that United could run out of money next spring and might have to liquidate. The financial hurdles and loan covenants are real, but predicting the future is tricky. Odds are, United will be able to restructure -- it all depends on how much it can get its costs down, how quickly it can do that, and whether there's a war in Iraq. This much is certain: Survival won't come easy. UBS Warburg late last week handicapped the chances of liquidation at 20%; some airline experts I've talked to have gone as high as 50%, though most think odds of restructuring are still higher than liquidation.
With the outcome uncertain, competing airlines have been hard at work on the "What If?" game. Airlines love to run scenario after scenario, and come up with contingency plan after contingency plan, most of which never seem to work. For them, an industry-reshaping event like the shutdown of a major airline offers a once-in-a-career chance to go to battle and make or break a company. They had better be prepared.
Some corporate travel managers and others have predicted chaos should United shut down, with travel as we know it becoming far less plentiful and the U.S. economy suffering mightily, perhaps even dropping back into recession.
Looking at the big picture, liquidation of United would indeed be tragic for employees and temporarily inconvenient for travelers. In the long run, it would be beneficial for high-cost network carriers and great for low-cost, faster growing airlines. Sorting it all out would be traumatic, but not fatal to either the economy or air travel.
On the whole, there's too much capacity in the air right now -- that's why airlines have been selling tickets so cheaply in order to fill empty seats. Putting more of that capacity in the desert would allow airlines to ratchet up prices -- not something travelers would like, but something that needs to happen to maintain a functioning airline industry.
In the long run, airlines have to get costs down and efficiency up to compete in an economy of low fares. When inefficient, expensive airlines have prices too high, they just create opportunity for low-cost carriers to expand into their markets and win passengers by offering better value. But in the short run, grounding more empty seats will help airline finances. And rival carriers are all ready to pounce on pieces of United.
United's most valuable assets are its rights to fly to Tokyo and beyond in Asia. The Asia routes are a fantastic franchise, which United bought from Pan Am in its dying days. American never got a chance to bid then, and it has cursed that ever since. Delta might make a play for the Asia routes, but AMR Corp.'s American Airlines would kill to get them.
United's routes to London's Heathrow Airport are probably the second most highly sought asset. American already has rights to Heathrow, so here Delta Air Lines would slug it out with Northwest Airlines and Continental Airlines. Mostly, the fight will be with Continental since Northwest isn't all that strong to Europe. With deeper pockets, Delta undoubtedly wins.
Would Continental be shut out? Maybe not. Without United, the biggest of the international alliances -- the Star Alliance -- is going to go looking for a new U.S. partner. American, which has been stymied in its quest for an alliance with British Airways, would be sorely tempted to dump BA and run to the Star Alliance. British Air would go looking for a U.S. partner -- and find Continental. British Air would surely want its U.S. partner to serve Heathrow, its main airport, so the airline would likely drop its opposition to giving a third U.S. carrier and a third British carrier the right to fly between the U.S. and Heathrow. No matter what happens, it's likely that both Delta and Continental would get access to Heathrow.
What about United's hubs? American, the big winner in this hypothetical scenario, gets bigger in Chicago. Sure, other carriers will beef up service to Chicago, but American will likely have the only hub in Chicago. Would Delta add a hub operation at O'Hare if it could get at United's motherlode of takeoff and landing slots? Not likely -- Delta is getting kicked pretty hard in Dallas, where it runs a weak hub dominated by American.
The good news for Chicago travelers is that there is substantial low-fare competition at Midway Airport now to provide some policing of the pricing. In fact, low-cost competitors in the Chicago market actually are bigger, combined, than United right now, according to United. Air service will be far different in Chicago, one of the few cities left in the world with true hub competition. But travelers in Atlanta and San Francisco and Miami already know what it's like.
What about Los Angeles? Most likely, American and Delta will slug it out for primacy at Los Angeles International. It would be an interesting battle to watch.
San Francisco? Northwest would most likely pounce on that. Northwest would love to broaden its geographic reach beyond its concentration in the upper Midwest, and San Francisco offers an attractive market for Northwest's Asia service.
Denver? Continental would be all over Denver. The carrier used to have a hub there but got run out of town by United nearly 10 years ago. Even so, Continental still has about 1,000 employees living in Colorado -- airline employees can commute to work by plane, not car. Continental is kind of bunched up in the East, with hubs at Newark, N.J., Cleveland and Houston. It needs something further west.
Washington? This one is tougher to handicap. United beat back US Airways Group in a battle to establish a hub operation at Washington Dulles International Airport. US Air, even if it is successful with its reorganization, might not be in a position for big expansion. But several other carriers are hungry for more presence on the East Coast. Northwest, for example, once tried to establish a hub at Washington's National Airport, and it could well see Dulles as an attractive option. American, too, has been angling for East Coast expansion for years. Delta already is strong on the East Coast, but certainly could have an interest in a Washington hub. It could be a real dogfight.
And what of frequent-flier miles? I suspect that would be a dogfight, too. Surviving airlines would be hungry for the loyalty of jilted United fliers, and would likely go to great lengths to accommodate. When American bought the assets of TWA, for example, it moved TWA fliers into its AAdvantage program, transferring mileage balances. American saw those accounts as assets that it wanted to acquire. There's certainly the risk that United frequent-fliers could be left high and dry -- a Wall Street analyst I know who thinks liquidation is unlikely, but possible, and nevertheless has used up United miles to buy a first-class ticket to Singapore. But the best guess in the "What If?" game is that survivors will offer sanctuary for frequent fliers if United were to shut down.
So airlines grab routes, gates and customers, but what about airplanes, pilots, flight attendants and mechanics? Most already have thousands of employees on furlough, and if United were to shut down, there would be plenty of United workers available to the taking. Airplanes? Already, there are hundreds sitting in the desert, and a United shutdown would make 600 more available. Lessors would have to repaint and reconfigure, but would happily do so if their planes were producing revenue. Indeed, lessors and creditors like Boeing Co., Airbus Industrie and General Electric's GE Capital would likely be the ones financing expansion for the survivors. For the creditors, the choice they face is whether they can do better with a reconstituted United -- if it can get its costs sharply lower -- or do better with revitalized American, Delta, Northwest and Continentals?
In the end, playing out the impact of a United liquidation simply shows that it wouldn't be the end of air travel in this country. You'd still be able to get where you're going.