'I feel Jetblue is a great model. All coach, seat assignments, simple fares, easy website, and AWESOME entertainment system. Dump the Clubs, dump F/C except transatlantic and take out one row of seats to give EVERYONE more wiggle room. Turn US into a hip airline, getting rid of the staunch business image. Offer coffee in the morning to ALL customers. Change those plain jane uniforms to a dressy casual such as Bananna Republic look and play on the US AIRWAYS name. Alittle red, white and blue and perhaps the naming of aircraft with cities, states, and presidents. A hip paintjob, keeping the flag, but providing painted tails of American symbols (i.e. Statue of Liberty, Golden Gate Bridge, Grand Canyon). How cool THAT would be.'
It would be cool, but also dead within six months, tops.
There are two major problems with your vision of US Airways:
1. You have eliminated virtually every amenity/product offering that offers US the chance to generate additional revenue, ESPECIALLY from the premium traffic that, contrary to popular belief, still exists, albeit in diminished quantity. Increased legroom in Coach has been proven time and again to be a failed concept - passengers love the extra few inches, but are rarely willing to pay the necessary premium to sustain it.
2. Revenue issues aside, US couldn't afford the transition costs. The reconfiguration of hundreds of jets to an all-Y configuration, along with the installation of a state-of-the-art PTV system, would easily run into the hundreds of millions of dollars - money the airline simply cannot hope to obtain.
I commend your willingness to think outside of the box, but unfortunately for US, the carrier MUST find a way to be successful within a legacy carrier framework - the airline has neither the time nor the money to toy around with an LCC or any other business model.