Southwest’s entry into Philadelphia is a direct assault on US Airways, but the LCC expansion into network carrier hubs is not new. For example, Delta has been “battling†AirTran in Atlanta and United has been "battling" Frontier in Denver.
This week the ALPA International EF&A Department briefed the US Airways MEC and said that the LLCs are forecast to grow at a rate of 14percent, with Southwest experiencing more modest growth at 8 percent and the other LCC’s 20 percent. The ALPA advisors said the LLC’s will have 25% of the planes and the network airlines will have 40% of the planes in 2006.
In May Southwest will start its Philadelphia operation with 4 gates 8 - 14 daily flights and growing to 80 daily flights, which will make life difficult for US Airways.
ALPA EF&A believes the Southwest Philadelphia fight be much harder for the Dallas-based company than in Baltimore. When Southwest entered the Baltimore market US Airways was already decreasing flights and the LCC does not have US Airways Philadelphia international presence or marketing advantages. US Airways does have a lot of “defendable marketsâ€, which will be hard for Southwest to break in, but the company will have to lower
both its fares and unit costs to do it.
US Airways has already identified $200 to $300 million in expense reduction for 2004. The company told the Smith Barney Transportation Conference on November 12 these savings would come from:
Flight Operations
Maintenance Efficiencies
HR initiatives
Medical
Lost Time
Insurance Costs
Express Operations
For example, in the area of Flight Operations the Flight Department is looking at Electronic Flight Bags (EFB's). In fact, US Airways is one of three carriers involved in an active on-line evaluation and the company is doing a cost analysis with various vendors on different levels of going paperless. By comparison, JetBlue uses laptops for some manuals, but they do not use them for Jeppesen approach plates. In addition, the company has evaluated keeping keeping all of the paper approach plates in the aircraft, however, it’s not operationally feasible. But US Airways can place "bricks" of plates containing alternate airports on-board the aircraft and will start this cost reduction program soon.
Regards,
Chip