I can't imagine too many (or any) business people using STN. STN is a bus station-like airport, way out of London and is a huge hub for Ryanair and a LHR-like magnet (substitute?) for all the Euro LCC's (Easyjet, SkyEurope, AirBerlin, Niki, etc.)...
Sure STN has Maxjet/EOS with the couple daily flight to USA - but it is nothing that AA should be concerned with since, IMHO, no $eriou$ frequent flyer would even think of using STN.
Sure there may be a STN-USA market, but the majority of businesspersons and serious frequent flyer$ will chose LHR 99 times out of 100 over STN. Have you ever been to STN?
I think I am a $eriou$ frequent business flyer on AA. I am PLT, with over 3MM - and I
have been to STN. I also am a ‘frugal flyer’; but I will not fly trans-Atlantic or overnight in Coach. I have found that Eos and Maxjet offer a good NYC-LON product at an affordable price. If that is my O&D, then EWR and STN are equally convenient as JFK and LHR.
If my destination in Europe is anything other than BRU or CDG (on AA), I find EasyJet and RyanAir through STN to be not that much different from the BA experience intra-Europe – and I avoid the transfer at LHR between T3 and the BA flights at T1/2. Many of the ‘serious frequent flyer$’ that post on FF boards would choose ’99 times out of 100’ to avoid that. Maybe they will now try STN and find it preferable.
If they do not, and only the “tourist/backpacking crowdâ€, fly with the ‘cargo’ on AA to/from STN, it will mean I will be able to reliably use my AA miles to upgrade coach fare seats to business class.
In spite of not having experienced it before, I will then hold my nose in the "glorified bus-station" you call STN and step over the (your words) “lot of British holidaymakers (white trash, lots of mullets, wife beaters, interesting vocabulary, people sleeping on the floors, etc)â€. And I will go on to London or to the North. If I go to other parts of Europe via the LCC, their fares will make up for the UK £40 tax I will pay on the return flight to the USA as a non-thru fare pax and any excess luggage charges.
Yes, as you said, “this is great news for me†– and it is also for me. My only question is, how will AA price their business class fares to STN in competition with Eos and MaxJet? I look forward to seeing them loaded into the data base.