WorldTraveler
Corn Field
- Dec 5, 2003
- 21,709
- 10,662
- Banned
- #511
E,
the issue is not hubs that have been pulled down by network carriers but local markets that have been lost by that carrier.
As you know, all passengers from a network perspective are either local passengers (can make their journey on just one leg) or connecting or through passengers (require two or more legs).
WN built its network around high volume point to point routes which did not require connections while the network carriers, esp. post deregulation, have favored hub and spoke systems. Even in hub and spoke systems 30% or more of passengers are local passengers (to/from the hub).
WN also carries passengers on multi-stop itineraries, without a change of planes - something network carriers generally do not try to do. WN also carries connecting passengers, though to a lesser degree than the network carriers.
Thus, other than to the hub airports, it really doesn't matter where those connecting passengers change planes. If a passenger must fly from ABC to XYZ and must change planes someplace, other than for airport or brand preference, it does not matter where they change planes. There are still tens of thousands of markets (combinations of cities) that can and will only be served by connection - which is why the network carriers serve so many more cities than carriers like WN.
Hubs do create the competitive strength necessary to allow a carrier to be the largest carrier of local passengers in the hub and there is a halo effect on the region around the hub.... ie DL is the largest carrier in most of the cities of Florida, the SE, and in the upper midwest while AA is the largest carrier in many cities of the southwest - due to AA's strength at the DFW hub.
I know you know all that - but I'm developing a line of thought.
What I criticize AA is not that they closed RDU and BNA nearly 2 decades ago since I completely agree that the resources were better used to build up MIA. I don't disagree that STL was a weaker hub (from a local revenue standpoint) than ORD and DFW post 9/11 when alot of capacity had to come out of the system somewhere.
My criticism about AA's hub closures - and US has done much of the same thing - is that they walked away from hubs, allowed low fare carriers to move into markets, and have subsequently lost those local markets - and sometimes the regions too - not only to a low fare carrier but in many cases also another network carrier.
The reason why AA's revenue generation ability is at a crossroads and why their competitive outlook is so much at risk is because they have not defened their former hub markets - and outside of the southwest and Latin America - AA is not the dominant carrier in huge swaths of its network. Other carriers have done a far better job of defending their former hubs and the local markets around them even after the hub has been pulled down.
No carrier is so far strong in all parts of their network - and that in part is why consolidation is still likely attractive to some carriers and why it will also yield some consumer benefits - since strength in a region does translate into stronger service.
When AA says that their network strategy is based around five cities - only two of which they are the dominant carrier and in the largest market in the US, NYC, AA is #3, alot of people, and I suspect the creditors have a hard time wondering how AA is going to succeed long-term.
And despite Parker's claims about how strong AA-US will be, they still do not grow their presence in many key markets to levels strong enough to be the dominant carrier - which is clearly shown to translate into the ability to win the highest value revenue. AA/US would be #1 in the same markets where AA or US are already #1 but doesn't move the combined entities strength enough in markets where AA or US is not #1 or #2 to help it effectively compete with larger carriers. And among those regions is continental Europe - which is still far larger than the UK - and Asia, which is a larger region than Latin America.
Understanding the challenge that AA/US individually or together have is necessary in order to evaluate the likely success of the business plans each would have individually or jointly.
the issue is not hubs that have been pulled down by network carriers but local markets that have been lost by that carrier.
As you know, all passengers from a network perspective are either local passengers (can make their journey on just one leg) or connecting or through passengers (require two or more legs).
WN built its network around high volume point to point routes which did not require connections while the network carriers, esp. post deregulation, have favored hub and spoke systems. Even in hub and spoke systems 30% or more of passengers are local passengers (to/from the hub).
WN also carries passengers on multi-stop itineraries, without a change of planes - something network carriers generally do not try to do. WN also carries connecting passengers, though to a lesser degree than the network carriers.
Thus, other than to the hub airports, it really doesn't matter where those connecting passengers change planes. If a passenger must fly from ABC to XYZ and must change planes someplace, other than for airport or brand preference, it does not matter where they change planes. There are still tens of thousands of markets (combinations of cities) that can and will only be served by connection - which is why the network carriers serve so many more cities than carriers like WN.
Hubs do create the competitive strength necessary to allow a carrier to be the largest carrier of local passengers in the hub and there is a halo effect on the region around the hub.... ie DL is the largest carrier in most of the cities of Florida, the SE, and in the upper midwest while AA is the largest carrier in many cities of the southwest - due to AA's strength at the DFW hub.
I know you know all that - but I'm developing a line of thought.
What I criticize AA is not that they closed RDU and BNA nearly 2 decades ago since I completely agree that the resources were better used to build up MIA. I don't disagree that STL was a weaker hub (from a local revenue standpoint) than ORD and DFW post 9/11 when alot of capacity had to come out of the system somewhere.
My criticism about AA's hub closures - and US has done much of the same thing - is that they walked away from hubs, allowed low fare carriers to move into markets, and have subsequently lost those local markets - and sometimes the regions too - not only to a low fare carrier but in many cases also another network carrier.
The reason why AA's revenue generation ability is at a crossroads and why their competitive outlook is so much at risk is because they have not defened their former hub markets - and outside of the southwest and Latin America - AA is not the dominant carrier in huge swaths of its network. Other carriers have done a far better job of defending their former hubs and the local markets around them even after the hub has been pulled down.
No carrier is so far strong in all parts of their network - and that in part is why consolidation is still likely attractive to some carriers and why it will also yield some consumer benefits - since strength in a region does translate into stronger service.
When AA says that their network strategy is based around five cities - only two of which they are the dominant carrier and in the largest market in the US, NYC, AA is #3, alot of people, and I suspect the creditors have a hard time wondering how AA is going to succeed long-term.
And despite Parker's claims about how strong AA-US will be, they still do not grow their presence in many key markets to levels strong enough to be the dominant carrier - which is clearly shown to translate into the ability to win the highest value revenue. AA/US would be #1 in the same markets where AA or US are already #1 but doesn't move the combined entities strength enough in markets where AA or US is not #1 or #2 to help it effectively compete with larger carriers. And among those regions is continental Europe - which is still far larger than the UK - and Asia, which is a larger region than Latin America.
Understanding the challenge that AA/US individually or together have is necessary in order to evaluate the likely success of the business plans each would have individually or jointly.