WorldTraveler
Corn Field
- Dec 5, 2003
- 21,709
- 10,662
- Banned
- #31
excellent post, OldGuy.
The reason why airlines have not been able to cover the increased cost of fuel is because there was too much capacity in the industry. The whole idea behind the DL/NW, UA/CO, and WN/FL mergers was that capacity would be reduced from the industry, there would be fewer players, and profits for the remaining players would increase. That is still the primary justification for the AA/US merger.
Yet, the issue remains that AA/US will not gain what any of the other 3 mergers obtained in terms of network coverage - WN obviously focusing at this point only on the US domestic market - and thus there is a very real possibility - if not likelihood that AA/US will come nowhere close to delivering the revenue gains that other carriers have seen, even though US wants to build the business case based on the experiences of the other carriers - DL and UA.
The airline business is a business of mass... small players just don't have a history of surviving and thriving long term. The reason why US employees are low paid is because US cannot effectively compete with DL and UA and even AA right now for the premium traffic. AA has already seen an exodus of revenue from NYC to DL and UA since those two mergers... and given that AA/US will take years to merge even if it happens and still won't have the mass to effectively compete globally against DL and UA, AA's only choice is to cut wages similar to what US has done.
Thus, pricing in the airline industry is a function of total capacity in the industry but also the share that each carrier has not just in their overall network but within each global region (including the US). After the inevitable pullbacks in AA/US hubs, AA/US would not be #1 as they tout nor would they have the size necessary in continental Europe (which is a far larger part of the European market than the UK) or Asia. Thus, the chances are very high that with or without a US merger, AA will not have the revenue strength necessary to compete with DL and UA - and even WN in many doemstic markets.
The only alternative to not being able to generate sufficient revenues is to cut costs - and as you well know, the easiest place to cut is from employees.
AA's cuts to employee cuts indicate that it has doubts that it can generate the revenues it says it will and thus needs to keep costs low enough to ensure their survival.
The reason why airlines have not been able to cover the increased cost of fuel is because there was too much capacity in the industry. The whole idea behind the DL/NW, UA/CO, and WN/FL mergers was that capacity would be reduced from the industry, there would be fewer players, and profits for the remaining players would increase. That is still the primary justification for the AA/US merger.
Yet, the issue remains that AA/US will not gain what any of the other 3 mergers obtained in terms of network coverage - WN obviously focusing at this point only on the US domestic market - and thus there is a very real possibility - if not likelihood that AA/US will come nowhere close to delivering the revenue gains that other carriers have seen, even though US wants to build the business case based on the experiences of the other carriers - DL and UA.
The airline business is a business of mass... small players just don't have a history of surviving and thriving long term. The reason why US employees are low paid is because US cannot effectively compete with DL and UA and even AA right now for the premium traffic. AA has already seen an exodus of revenue from NYC to DL and UA since those two mergers... and given that AA/US will take years to merge even if it happens and still won't have the mass to effectively compete globally against DL and UA, AA's only choice is to cut wages similar to what US has done.
Thus, pricing in the airline industry is a function of total capacity in the industry but also the share that each carrier has not just in their overall network but within each global region (including the US). After the inevitable pullbacks in AA/US hubs, AA/US would not be #1 as they tout nor would they have the size necessary in continental Europe (which is a far larger part of the European market than the UK) or Asia. Thus, the chances are very high that with or without a US merger, AA will not have the revenue strength necessary to compete with DL and UA - and even WN in many doemstic markets.
The only alternative to not being able to generate sufficient revenues is to cut costs - and as you well know, the easiest place to cut is from employees.
AA's cuts to employee cuts indicate that it has doubts that it can generate the revenues it says it will and thus needs to keep costs low enough to ensure their survival.