AANOTOK
Veteran
- Oct 10, 2009
- 4,627
- 2,242
They're doomed! I'm job hunting first thing in the morning...Hopefully I'm employed at least until Christmas...WorldTraveler said:of course they are coming.
the only reason why AA hasn't moved to a fare based FF program is because AA doesn't have the ability to do it across two res systems.
instead, AA will be faced with missing one of the key components that have driven fare increases at DL and UA. Is it a surprise that AA's average fare growth is now pushing their RASM to the top of AA and DL after months of lagging DL in the FF upgrades?
the FF upgrade is one part but not the whole of why AA is underperforming the industry on RASM production.
DL and UA have the systems in place to maximize their revenue which AA does not.
AA will pay the price with lower RASM now and will be playing catch up from a position that is further and further behind DL and UA by the time AA is finally able to cut over.