Who would have thought thirty years ago the most successful post deregulation airline would become the worlds biggest airline?
A little past history, AWA formed in 1983 with three Boeing 737, crossed utilized employees, serving COS, ICT, MCI from PHX.
Some interesting links and quotes.
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The airline was established in February 1981 and began operations August 1, 1983, using three leased Boeing 737 aircraft flying out of its base in Phoenix, Arizona, with Ed Beauvais, a well-known airline industry consultant, as its CEO.[sup]
[3][/sup]
In the early years, passengers could purchase their tickets on board the aircraft."
I'll also add alcohol was free on all flights.
"America West was one of the first airlines to use extensive "cross-utilization", in which employees were trained in a variety of airline jobs, such as pilots being trained in dispatch, and bothbaggage handlers and flight attendants being trained as gate agents. America West also started as a "full-service" airline, in contrast with Southwest Airlines, the discount air carrier competing in many of the same markets."
This web sight has a good link to some great history, watch the R-E-S-P-C-T commercial one of the all time greats.
http://www.psa-histo...ideo/index.html
Awesome tribute videos
That is just it. Sadly, the original America West is gone. The most successful, as you put it, of the dereg airlines itself became of victim of this era of airline history. Deregulation was supposed to foster competition and choice for passengers and opportunity for employees. It has done nothing but suffocate competition and led to many labor troubles. It is great to remember the good ol' AWA. I flew quite a bit in the early 90s through PMD, LAS, PHX and MCI and always enjoyed it. However, like my beloved North Central, we cannot bring them back. If only we did not have a spineless DOJ, we might have avoided a sad day like this. BTW, watching Bloomberg TV right now with Horton and Parker being interviewed. Yuk!
This one just posted on the Arizona Republics web page.
http://www.azcentral...tory-video.html