The product (in this case - travel) and the need
or desire for it generates the call to reservations.
A plane does not generate revenue. Reservations
is much more than "collecting" money. We actually
sell things!!!!!!!!!! If I can't sell a ticket or make
our flights and prices more desirable to the potential
customer than planes wouldn't be as full as they are.
And before you say there's the internet, more
people than you think don't use the internet.
Spindoc replies:
Of course, there will always be a need for a
reservations call center for US, however, the
majority of the people who purchase tickets
will be using the internet in the future. It may
take some time to condition customers to use
the internet, but it will happen. Sooner or later,
just as US did with paper tickets, there will be
a fee of $5 or $10 attached to each ticket that
is sold through the telephone sales center.
That, plus the incentives that are offered to
internet purchasers such as DM bonuses will
assist customers in migrating away from the
telephone and to the internet. Banks are a
good case study in moving people from human
transactions to ATM transactions. Some banks
charge a fee for face to face transactions to
encourage customers to migrate to self service
and away from expensive human tellers.