http://airchive.com/blog/2014/08/06/so-long-american-airlines-axes-short-haul-first-class-meals/
So Long: American Airlines Axes Short-Haul First Class Meals
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Not all routes will face the downgrade, however. Fifteen city pairs will retain the three-course service up front. The full list of lucky destinations includes:
- Chicago to: Boston, Denver, New York Kennedy & LaGuardia, Raleigh-Durham, Washington Reagan
- Dallas/Fort Worth to: Chicago, Detroit, Salt Lake City
- Fort Lauderdale to: Port Au Prince
- Miami to: Houston Bush, Port Au Prince
- New York Kennedy to: Fort Lauderdale, Orlando, Tampa
The change comes on the heels of an April decision to expand full meal service on US Airways flights from 3.5 hours to the current two hours and forty-five minutes.
Industry analysts, such as Henry Harteveldt with Atmosphere Research Group, weren’t terribly enthused about the change. “At a time when American is raising its fares and reporting record profits, it’s disappointing to see them gut their customer experience, rather than investing to improve it and make the airline tangibly better than its competition.” The move positions American’s service to more closely resembles the experience with rival United, which is not exactly known to be a bastion of excellent service. Delta, meanwhile, offers meals on flights over 900 miles.
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As both exclusivity and reliability appear to erode, customers are left feeling as though they’re paying the same (or more) for less. Indeed,
members of the popular frequent flyer forum FlyerTalk zeroed in on that point, with many suggesting that if they’re going to have pay first-class prices for what they perceive to be coach-class service, they might as well just pay the coach-class fare and move on back.
But blustery rhetoric and concrete action are two different things. If the past is any guide, the likelihood that long-time high-value customers will bail over nuts and the loss of a meal on a short flight is low. “Maybe there is a tipping point at which a customer will truly alter their purchasing behavior as a result of these small changes. But recent history has yet to identify such a pattern with any airline in any market,” says aviation industry analyst Seth Miller.
In short, the vast majority of folks will accept the change and move on. Luis Linares, a lifetime Gold Elite member says “realistically I’ll continue to buy from and fly with them,” admitting that he’d have to “start from scratch” with any other carrier to achieve the status he has now. Stephen Trimble, an AA executive platinum member and Americas Managing Editor at Flightglobal, took a more flippant perspective: “It doesn’t bother me,” he says, “That food isn’t meant to be eaten anyway.”