If LHR is the crown jewel, then how come DL and CO have consistently been able to get higher average fares to LGW from their ATL/CVG/EWR/IAH gateways than UA has gotten on JFKLHR and even ORDLHR, based on DOT data?
WorldTraveler:
You've made this comparison on several occasions recently so I finally decided to check the DOT numbers to see if it was true (and yes, I
do have access to the DOT's international O&D databases, with the most recent period being the first quarter of 2006). Not particularly surprisingly, your statement is only partially true.
BTW, since the actual international O&D numbers are not allowed to be publicly discussed, I will use indexing or relative percent differences in my comparisons.
The truthful part of your statement involves United's results in the JFK-LHR market for the most recent annual period available (the year ended March 31, 2006). To be blunt, United had the lowest fare of all city/carrier combinations receiving nonstop service to one of the two major London airports, LHR and LGW. This reflects the power of the "S" curve in competition, where American has far more frequencies, carries far more passengers and had a substantially higher average fare (43% higher) than United in this market. So the reality is, whether or not this route was profitable for United (and IMHO I doubt that it was), the carrier was competing at a substantial disadvantage to American (and British Airways, its oneworld partner, plus Virgin Atlantic). So United sold the route (but apparently not the associated LHR slots) to Delta for a reported $21 million over 4 years, and will focus its future LHR service at its hubs. It wouldn't surprise me if the LHR slots used by United's one soon-to-be-discontinued JFK-LHR flight ended up being used by a new DEN-LHR flight eventually, once U.S.-E.U. Open Skies becomes a reality (which it will at some point). So in the end, United sold a non-hub route authority, that probably wasn't profitable anyway, for $21 million. To me, that's not a bad deal.
The not-so-truthful part of your statement involves United's ORD-LHR fares compared to other city/carrier combinations. While Continental at IAH and Delta at CVG (the #2 London routes for both carriers on the basis of passengers) did indeed have higher fares to LGW than United had from ORD to LHR in the year ended March 31, 2006, United's ORD-LHR fare came out on top compared to Delta's ATL-LGW and Continental's EWR-LGW fares. In fact, all 4 of United's hub routes to LHR had higher fares than Delta's ATL-LGW route. As shown below, United actually does quite well in a fare comparison with its competitors on all but the JFK-LHR route (fares are indexed with ATL = 100):
CO-IAH -- 160
AA-ORD -- 138
DL-CVG -- 125
UA-ORD -- 124
AA-DFW -- 123
UA-SFO -- 123
AA-RDU -- 122
UA-IAD -- 117
UA-LAX -- 113
AA-JFK -- 108
AA-LAX -- 103
DL-ATL -- 100
NW-DTW -- 98
CO-CLE -- 97
US-CLT -- 95
AA-BOS -- 95
NW-MSP -- 95
AA-MIA -- 95
US-PHL -- 81
CO-EWR -- 78
UA-JFK -- 75
After looking at these numbers, are you (or anyone else) still not clear on why United sold the JFK-London route authority to Delta, given the non-hub nature of the route for United as opposed to the benefits of being added to Delta's growing hub at JFK? In the future, it would also be useful to get your fare facts straight (or at least up-to-date).
But before you get all excited about Delta's prospects on the JFK-LGW route, take a real close look at the city/carrier combination immediately above UA-JFK on the above list. That's right, it's CO-EWR TO LGW. So let's look at the indexed New York area fares (with AA-JFK = 100):
AA-JFK -- 100
CO-EWR -- 73
UA-JFK -- 70
So does anyone seriously believe that Delta's JFK-LGW reported O&D fares after a year or two of service will be materially higher than Continental's EWR-LGW O&D fares (supported by the strength of its EWR hub) in the face of up to 17 daily JFK-LHR nonstops by American, British Airways and Virgin Atlantic using B777s, B747s and A340s?
Just a few things to consider as you celebrate Delta's upcoming ability to finally offer nonstop JFK-London service.