mweiss said:

I was thinking the very same thing as I read his comment. It amused me to no end to see your response only seconds later.
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I try to provide something worthwhile to this message board, even if it is extremely rare.
😀
I never answered UVN's original question that started this thread. Now is as good as any time.
How about the FF's rank your priorities as far as picking an airline and more specifically define what good service is to you. Please you have your chance to tell the employees of the airline of your choice what is important to you. Let them know.
I'm not a FF anymore, but I used to be, with top status on AS and Premier on UA.
Nowadays my priorities for picking an airline is to pick whoever provides me the most value, maximizing the utility of my money.
I get more value out of the following:
-flying from IAD as I can park for free and it is the most convenient airport to me. After IAD I have get more value flying out of DCA than BWI as I can park at my parent's house and have someone drive me over to the airport.
-flying nonstop.
-earning rewards that are useful/valuable.
-comfort. I am tall so this is important.
-entertainment. I won't pay more for it but it will break a tie when all other factors are the same.
-price, of course. I don't like to spend money I don't have to.
Those are pretty standard for most travellers anymore, though the common passenger might not care about the rewards. However I do have some non-revving benefits so I also have to weigh the ability to have a confirmed seat for more money vs. saving money and flying stand-by.
A couple of examples:
Buying similarly priced tickets on YX to fly DCA-MCI instead of on UA out of IAD in an RJ or US out of DCA, sacrificing more valuable miles and a convenient airport for a 717 with all F seats.
Buying a ticket on FlyI to SAV because it was $50 cheaper than UA. And because I wanted to try them out.
Non-revving to SEA as it saved a lot of money. The middle seat on the outbound flight in the last row of coach wasn't fun but the F seat on the way back was!
Back when I had status, comfort was very important and I would pay a little extra for it, but with proper planning I always had an F seat or an Economy plus seat or an exit row seat. The worst seat I ever had on AS as an MVP Gold was when my wife and I had the window and middle of the exit row and someone else had the aisle. Everything else was either exit row with a middle empty or in F. AS even upgraded us on an award ticket once. Those were the days. But I understood they weren't making any $$ off me and AS changed their upgrade program to one that makes a lot more sense revenue-wise for them. But if there was a real cheap fare I would take another airline, like when I paid $113 RT for SEA-DCA on TW. Luckily I snagged exit row seats for that trip too.
As for what good service is, I don't really expect much, just for the employees to do their jobs and not be rude about it. I expect the airline to know fare rules and the contract of carriage because I sure as hell will know them for whoever I am flying and whatever the rules to my ticket are. I will understand that $h!t happens but I expect you and the airline to do whatever you can to fix the problem.