I'm not airline management guru but it seems to me that i'd rather serve a small airport (provided it has the traffic) where I have some control over yields vs. a large airport with a VERY large LCC operation (i/e SWA in STL).
XNA is primarily business traffic....week after week after week.
In a recent newspaper article the CEO of Frontier told XNA to come back when they have room for a ticket counter and some more jetways.
Borrow USAir's ticket counter, lease NWA's jetway a few times a day (or roll up some airstairs until new jetways are built) and beat them to the punch!
