Disclaimer: I'm not advocating AA's position, nor saying that this is a good decision for the company.
WT's sad & veiled attempt at cheerleading simply can't go without rebuttal.
Indicative of this fall in its revenue production is its decline in the Business Travel Network survey:
"Following a second-place finish in 2010, American Airlines' scores this year declined in every category, with the largest decreases related to buyers' perceptions of the value of its network and partnerships, quality of communications and availability of distribution channels. "
The airline that many once thought had the best access to the best business markets in the world now is perceived as not having a network that delivers sufficient value.
An incredible assessment....
Wow. An incredible assessment. BTN's audience voted AA down. That's real truth beyond the press releases, eh?
Not.
That's about as shocking as saying the sun is going to rise in the east.
Oh, and since you're in the nitpicking mood, it's not "Business Travel
Network" -- it's "Business Travel
News"
Yet another indicator of how uninformed and blinded you can be at times.
BTN is a publication for corporate travel managers (fancy speak for travel agencies).
Not business travelers. It's a sister publication to "The Beat" and owned by the same holding company as PhoCusWright. I get both of the publications and have a subscription to PCW's content.
Now, can anyone think of a reason why corporate travel managers might be mad at AA?
Anybody? Anybody? Buhler?
No, it's pretty clear to me why AA got voted down in that survey: AA's championing of direct connect. Northstar hates it. That goes for BTN, "The Beat", and even PCW seems to be biased against it. And so do their largest subscribers.
Why?
Because if AA succeeds, it threatens the current business model some agencies literally live and die by: Airlines paying GDS's, and GDS's passing along a cut of the fees charged to the airline as "incentives" to the agencies. Heck, it's not unthinkable that the GDS's may wind up having to charge the agencies the full cost for using their systems, as opposed to the airlines subsidizing it.
It's the same reason Southwest ranked last in their survey. Southwest's way of dealing with travel agencies cuts out the GDS most of the time, which means no cut of the ticket price for them unless the agency adds a surcharge or service fee. Continental and United fell in popularity because they're "rationalizing" their corporate contracts and don't need to offer as much incentive as they used to.
Pessimists can read the result for themselves: http://www.businesstravelnews.com/Business-Travel-Research/BTN-s-2011-Airline-Survey--Delta-Finally-On-Top
So, sorry, nice try, thanks for playing, but my informed read on the results of that survey in particular have nothing to do with AA's service, the network, revenue generating capability. Unless, of course, you consider the revenue generation for the agencies.
It has everything to do with the money flow. And to borrow from OWS, "follow the money"... BTN's subscriber base doesn't like what it means for
their future.