There were way too many cooks in the kitchen on the uniform decisions. Let’s see there were FAs from east & west operations on the uniform committee, CSRs from east and west stations – cold stations, hot stations, tropical stations ¬– from their uniform committees, union reps, Marketing, Uniform Distribution, Purchasing, Finance, Inflight Management, Station Management, Directors, VPs, and just about anyone else who spoke up loudly about getting what they wanted out of the new uniforms.
What was spent on just that program? $10M, $15M, $20M+? It just goes to show that having lots of direct user input (too much), trying to make everyone happy, hiring a seasoned designer, and spending a lot of money doesn’t guarantee a successful outcome. Besides, who really buys a plane ticket based on how FA’s and CSRs look in their uniforms (notwithstanding those airlines that once tried to use sex appeal as a marketing tool)? Dockers and a Polo seems to work fine for other cost-conscience airlines.
1. If it isn't broke - don't TEMPE it up. I have never been involved with an organization (until 2005) that HAS to reinvent the wheel at every juncture - and then never succeeds.
2. Another insight into and example of our MANAGEMENT team's decision making process.
Your worried about uniforms and relative seniority? I would be worried about still having a "career" in six months with these arrogant chuckle heads at the helm. Uniforms and the other myriad of problems we confront are merely symptoms of the same illness.
3. Years later, after all the fanfare, and all press releases (you know how Tempe like their press releases) they still couldn't even manage to come up with something NEW or launch it ON TIME. They settled on a retread "retro" design circa 1984 from the Stan Herman's 1984 UAL Collection. When a decision was made it was months late and no better than the previous uniform. Who's fault again?
4. Like everything else at CACTUS: much-a-do-about-nothing and wasn't done right the first time.
In their defense they did add those very important (and gaudy) HERITAGE COLORS that have SYMBOLICALLY brought us all together as ONE company.
Well, maybe that was stretching it a a bit.
Pastel shirt that is garnished with Lime Green, Baby Blue, and Ketchup Red accents don't command respect on board an aircraft, or at a salad bar.
Maybe you think a a ball cap, pastel pink polo shirt , and khaki pants says professional - well in some circles it does - PILOT AND FLIGHT ATTENDANT LABOR NEGOTIATIONS. In SWA's case - it just means they are getting paid.
Now your ATTEMPTING to make the point that the problem we have experienced with the uniforms was due to:
TOO many choices and TOO much input from the employees (that were going to wear them) - and we should have just deferred by default to the infinite wisdom of the Arizona Politburo. Now a few less choices wouldn't have hurt, but neither would having a few better choices.
But your saying that Tempe knows better and has demonstrated that point so far, right?
I respectfully disagree - Tempe's track record suggests otherwise. (RES migration and the elimination of SABRE, Fleet Configuration, Envoy Service, Dividend Miles, On-Board Announcements)
Nothing was wrong with the old uniforms - when you saw it - you knew whoever was wearing it worked for an airline - now that is debatable. Maybe all it needed was some additional shirt choices and accents.
It's wasn't about making a fashion statement - it was about getting a better uniform.
Neither was achieved.
Just another DECISION to be REVISED later.