Part of the POR should be a plan to dump the entire corporate identity: dump the name, the logo, the paintjob, the uniforms, the colors, the graphics. Eastern, Piedmont, United East, Metrojet, Allegheny, United Star Airways, Virgin America..... ANYTHING would be better than US Airways. US Airways carries the stigma of super bad karma..... the stigma of NOT wanting to run an airline... NOT wanting to compete for customers... NOT even wanting a marketplace, but rather the business plan of buying your competition to establish a monopoly and segmenting market to extort monopolistic fares from certain segments. GET RID OF IT.
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