Come on BUS, we know that when DEN INTL opened 10 years ago and Continental scaled way back here. UniTED was gouging the CRAP out of the DEN market till F-9 came into play! And with it came cheaper fares which MANY in the DENVER market welcome and still enjoy today.
I don't expect you to understand this, but there is a differance between what people actually pay for fares and what the "book" price is. Additionally, up until around 2000, nobody wanted to fly FRNT, despite the so called "low fares" (and if you look at load factor they still don't). Do you think some people see additional value in flying UAL instead of FRNT?
Before FRNT, people could still connect on another airline. Yet they chose UAL's direct flights instead. What the small minded usually doesn't understand is that the ""S" curve is not do to airlines being able to command higher top end ticket prices. The S curve was alive and well during the days of regulation. Even at Identical fares, hub dominance led to higher revenue. Quite simply, that's why SWA was so opposed to the UAL/U merger. They knew they couldn't compete with the added "value" the network would provide the customer.
I don't expect you to understand this, but there is a differance between what people actually pay for fares and what the "book" price is. Additionally, up until around 2000, nobody wanted to fly FRNT, despite the so called "low fares" (and if you look at load factor they still don't). Do you think some people see additional value in flying UAL instead of FRNT?
Before FRNT, people could still connect on another airline. Yet they chose UAL's direct flights instead. What the small minded usually doesn't understand is that the ""S" curve is not do to airlines being able to command higher top end ticket prices. The S curve was alive and well during the days of regulation. Even at Identical fares, hub dominance led to higher revenue. Quite simply, that's why SWA was so opposed to the UAL/U merger. They knew they couldn't compete with the added "value" the network would provide the customer.