eolesen,
It must be a sign of the times, but, I find myself agreeing with you. Same aircraft with different engines is the same thing as operating different aircraft from the support(fixed cost) end.
The switch from Yield pursuit to Efficiency will always rankle some "connected" with marketing. For at least the last twenty years, marketing has controlled budgets and routings under the guise of bringing in the big fish. We were good at doing just that, but, no one seemed to be concerned with an examination of the opportunity cost paid by doing so.
My understanding of what Carty now wants to do is to change the model in pursuit of Efficiency. When we get down to the leanest, most efficient model; we can then selectively pursue yield in those markets where price is elastic enough to accomodate the increase in costs.
It must be a sign of the times, but, I find myself agreeing with you. Same aircraft with different engines is the same thing as operating different aircraft from the support(fixed cost) end.
The switch from Yield pursuit to Efficiency will always rankle some "connected" with marketing. For at least the last twenty years, marketing has controlled budgets and routings under the guise of bringing in the big fish. We were good at doing just that, but, no one seemed to be concerned with an examination of the opportunity cost paid by doing so.
My understanding of what Carty now wants to do is to change the model in pursuit of Efficiency. When we get down to the leanest, most efficient model; we can then selectively pursue yield in those markets where price is elastic enough to accomodate the increase in costs.