Two Former Us' 757s Leased
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airlineorphan
Senior
- Aug 20, 2002
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ktflyhome,
I haven't seen the Boeing commercials, but were they warm fuzzy, we're a great company with great people that helps keep America strong themes? Or something like that?
Boeing is in a bit of a pickle public relations-wise because they got caught mucking around with the federal contracts process around an Air Force tanker leasing boondoggle. I suspect they are trying to shore up their image.
In solidarity,
-Airlineorphan
I haven't seen the Boeing commercials, but were they warm fuzzy, we're a great company with great people that helps keep America strong themes? Or something like that?
Boeing is in a bit of a pickle public relations-wise because they got caught mucking around with the federal contracts process around an Air Force tanker leasing boondoggle. I suspect they are trying to shore up their image.
In solidarity,
-Airlineorphan
Phantom Fixer
Veteran
- Oct 21, 2003
- 577
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Boeing has been advertising for years. They are often a sponsor of News programming on sundays...and frequently with certain PBS programming too.ktflyhome said:
Boeing is a very diverse company....and if sponsoring Meet the press or the alike gets them some added points with those elected officials watching their counterparts being grilled on such programs...it's a victory at budget time.
Boeing advertises all aspects of their company....but you mainly see the Commercial , Defense and Space divisions getting the press.
The payback on "image advertising" such as Boeing's is notoriously difficult to measure. LockMart doesn't do national advertising, but they do a lot of sponsorships and other types of ads focused in the DC area for the politicians.
I think Boeing as much as anything is trying to keep school kids, engineers, and scientists interested in aerospace through the "glamor" of the technological challenges. (For those who haven't seen it, the ads' tagline is "Ever new frontiers" and they contain a sequence of images of everything Boeing gets into from the deep sea to outer space.) A lack of engineeringtalent is a major problem at the moment for the US Aerospace industry in general. There are multiple causes for this -- far fewer A&D programs, a retirement wave, attraction of other high-tech industries, in the late 90s, the gerater rewards in the Internet boom etc etc. I'm not sure the image advertising helps much, but it probably helps a little.
Try CNN HN if you haven't seen the ads yet. Seems to be on high rotation on that type of channel. The images and music are pretty cool.
I think Boeing as much as anything is trying to keep school kids, engineers, and scientists interested in aerospace through the "glamor" of the technological challenges. (For those who haven't seen it, the ads' tagline is "Ever new frontiers" and they contain a sequence of images of everything Boeing gets into from the deep sea to outer space.) A lack of engineeringtalent is a major problem at the moment for the US Aerospace industry in general. There are multiple causes for this -- far fewer A&D programs, a retirement wave, attraction of other high-tech industries, in the late 90s, the gerater rewards in the Internet boom etc etc. I'm not sure the image advertising helps much, but it probably helps a little.
Try CNN HN if you haven't seen the ads yet. Seems to be on high rotation on that type of channel. The images and music are pretty cool.
Oh yes......Boeing is warm and fuzzy alright to the american people. If so, then why all the subcontracting of their work to China and abroad?? Ever see how much of a 777 is made in the good ol US of A?? <_<
If you ask me they finally acknowledged Airbus Industries and their ever increasing presence in the US market. Damage control
If you ask me they finally acknowledged Airbus Industries and their ever increasing presence in the US market. Damage control
There are many ways to be price competitive besides farmouts. Yet most companies choose to flush employees because it's the thing to do in corporate america and not just in aviation either.
My wifes uncle worked at Boeing for 25+ years and was forced out shortly prior to him qualifying for retirement and pension. Forget about the loyalty factor to those who made you what you are today....your employees.
Thanks for coming in <_<
My wifes uncle worked at Boeing for 25+ years and was forced out shortly prior to him qualifying for retirement and pension. Forget about the loyalty factor to those who made you what you are today....your employees.
Thanks for coming in <_<
