You have to unbundle only if you are going to charge low fares.
I care about value for my dollar. I paid full fare plus and should be treated accordingly. You may disagree, but I am the customer and I get to call the shots on this one since I get to pull my and my company's business away from US Airways.
I did a little bit of checking and found out that both UA and DL have lower fares than what was paid. Since it was past date, I cant tell if it was actually available on the dates in question, but UA has flights as low as $650ish rt (actually using US on some flights and conx on others). And DL had flights as low as $500ish rt. Of course, the DL flight was a conx via ATL and was a short 6 hours and 19 minutes coming and 6:54 returning. The cheaper UA flights also required a conx in IAD. So, I would venture a guess that the value received for paying $800 in this market would also include the fact that it was a nonstop, purchased day before, and took less than 2 hours to get from CLT to PHL. I know that many travelers dont consider time worth the price/value UNTIL the flight is late and then its all encompasing. It cant happen both ways. Next time, save the money and spend the day in the airport?