Yes I understand what you are saying but why should any business be allowed to keep its doors open when they are letting millions of dollars slip through their hands daily (pre bankruptcy) if was any other business besides an airline it would have been shut down...
Really, let me see.......the list is long, but distinguished....K-Mart, Sam Waltons first two companies, (liquidated) Dow Corning Corp, Southwestern Life Corp, Trans World Airlines, Grand Union Co, Rockefeller Center Porperties, Petrie Stores Corporation, Caldor Corporation, Harrah's Jazz, Bradlees Inc, Anchor Glass Container, Best Products, Ernst Home Center, 7UP/RC Bottler of Southern California, Presidio Oil Company, Marvel Entertainment, In-Flight Phone Corp, MobileMedia Corp, Alliane Entertainment Corp, Montgomery Ward Hldg, Acme Metals, Inc, Venture Stores Inc, Boston Chicken, Inc, Fruit of the Loom, Inc, Service Merchandise, Owens Corning, Montgomery Ward, LLC, Enron, Pacific Gas and Electric Co, Bethlehem Steel Corp, Sunbeam Corp, WorldCom Inc, Global Crossing, Budget Group, McLeoudUSA Inc, Kaiser Aluminum Corp, Fleming Companies, Winn-Dixie Stores...and the list goes on and on and on. I don't think any of the above companies were shut down the day they filed for bankruptcy.
And each one of these companies, at some point had some pointy headed analyst, who never worked a day in their industry tell them, 'if you don't change x, you are headed y.' And don't foget the analyst who stated on national TV that Donald Trump was headed for bankruptcy if they didn't change...he got fired. Then Trump Industries, (or one of his gazillion companies) went into bankruptcy just like the analyst stated. Sometimes an analyst can call it and sometimes not.
Now all that being said, I agree with the post that said something like, 'wake me up when...' Southwest has beat the predicted death each and every time that others seem to wish on them. Those who think that the magician behind the curtain doesn't have a few more tricks to pull out of the hat is sorely mistaken. I'm sure that Southwest will plug along, slow but steady, taking advantage of opportunities that may arrise along the way, and when the time is right, they will make their mark once again on the industry. They have more equity in their company, (ie the best balance sheet in the industry) that if they needed to they could start some of the tricks the majors did in the late 80's and during the 90's. Sale/lease back of aircraft. Sale/lease back of gats. Set up XZY Corp to sell points with online auction, then sellout to bidder, ABC for cash.
Of course, if things really got bad, they could always dump the company off onto the employees, raid the bank, and leave fat dumb and happy. Then the employees could not see the trees form the forest and demand the, (what was it, oh yeah, "Industry Leading Contract") head of the CEO over and over and over. Eitherway, they have at least twenty years or more to play those games until they dump the company off on the employees and then the company still has another six to seven. Now all that being stated, lets see, 1971 to 2007 is 36years. 30 years to play games, (66) five to six to establish who will fund the ESOP, (72) five years for ESOP to run its course, (78) two years for them to implode on themselves, (80) then they should arrive into Bankruptcy Court in 2051 at the corporate age of 80, which would be three years older than United Airlines was when they made the fateful trip, the oldest airline at this point to go to bankruptcy (but not corporation.)
BTW, yes, I am bitter that United Airlines filed bankruptcy. Had they listend to me and all my ideas, they never would have made it there.