KCFlyer
Veteran
- Aug 20, 2002
- 11,285
- 1,427
Odd....it's just the fuel...not the fact that they didn't have to be in Canada, Mexico, Paris, and Tokyo with first class ameniteis at coach (or less) prices (gottal love those FF upgrades)??The problem the legacy carriers have is that we are full service carriers that offer flights and connections to all corners of the world. SWA is a little airline that serves few markets and does not touch all cities with any type of codeshare. The cost of being a full service airline will always be higher, even if we only flew the same equipment type, the beast is different in cost and structure. For SWA it has been the fuel that has made you guys money. With the new routes losing money and the hedges expiring you will now be graded differently.
But profitable. Keep posting those loss leader fares on Expedia to put butts in seats. That's funny mags...Southwest won't put there fares on Expedia, so nobody knows that UAL is undercutting their fares for absolutely no other reason than to lose money. Brilliant management you've got there.The problem the public has is they want to fly for the mythical $49 fare that does not exist. SWA is often the highest fare in some markets, that is why they are afraid to sell their seats on expedia, travelocity or any of the other sites. For someone to see on the grid that SWA is that much more for that much less would be unTexas like.