Weiss: I don't think you can have all three. It's sort of like a triangle.
Label each vertex. One is "cheap", one is "good, "one is "fast".
You can generally (if you are real good at manipulating things) manage to get 2 of the 3.
Seldom can anyone get all three.
USAirways' problem is they are squandering valuable time trying to get all three when what they should be doing is modifying the business model.
I am generally pretty anti-labor-union, but this time I have to admit they have some pretty astute arguments in their favor. They have given in, and management failed to do anything productive with those concessions. Instead of a wholesale revamping of their fare structure and the way they do business, they are whining for more concessions.
If the management at USAirways had any cojones at all, they would be in there with the butcher knife and meat ax totally restructuring the airline. Promises to do same after the next round of concessions fall on deaf ears, and rightfully so.
You know the worst thing they have done? They (mgmt) has shrunk the airline to incredible levels by handing over routes and flights to express partners.
The argument is the demand for airplane seats is too low for us to fill a 126 seat airplane, so we will let Mesa fill a 70 seat airplane.
Well, did anybody ever stop to think that if you cut your fares back to a less insane level, there might be more demand? And if there is more demand, you add flights. Which means you utilize your airplanes better. Which lowers your cost. Increased flights and passengers also means more employees, which means you can quit furloughing and start bringing back employees, which means you have some junior people around, which means lower labor costs.
The bean counters of this world will kill us all, given enough time. The drastic thing to do would be to chop fares and stimulate demand, then work to fill the demand. It would be gutsy. It might also convince some (justifiably) skeptical employees that management wants to save this airline rather than configure it for sale to America West.