Frugal,
I agree with you that the threat from the Gulf airlines is greatest to the European airlines because the Gulf is between Europe and some of their top longhaul destinations, but the fact that EK is beginning to pick off select transatlantic markets and says they want to do the same over the Pacific is a warning sign of what could happen. SQ has long flown 5th freedom routes between the US and both other countries in Asia and Europe enroute to SiN but they have never had the mindset to kill competitors that EK seems to have.
Yes, the biggest hubs in both the US and Europe can be defended but that is not what is at risk here… MXP no longer functions much as a hub for AZ but it is an important European market. If EK – or any other non-European, non-US carrier starts picking off key cities in Europe in competitions with weak European carriers, there will be significant impacts to the existing airline industry on both sides of the Atlantic. It is possible that the US carriers will fare better than European carriers over the next few years since the US carriers have spent ten plus years plus restructuring post 9/11; in contrast, European airlines are probably now facing their greatest challenge to survival w/ a very damaged Eurozone, continued growth and influence of European low fare carriers, and the impact of the Gulf carriers. If a disproportionately large number of European carriers fall, then the US carriers could benefit but the European carriers might be replaced by Gulf carriers picking up point to point routes just like JFK-MXP.
FWAAA,
Every airline would like to think they can make a route work just with well-heeled, high value customers but data shows that is not the case. Although the MXP-MIA market does fall off less in terms of average fare compared to some other TATL markets in the winter, the size of the entire MIA-MXP market – of all fare types – could be accommodated in the business class cabin of an AA 767-300ER. Further, MIA and MCO are top destinations off of AA’s JFK-MXP flight so they run the risk of cannibalizing their own traffic at JFK in order to make MIA-MXP work. Since JFK-MXP is one of AA’s stronger performers relative to its competitors, AA cannot strategically afford to weaken another route in NYC where they already are half the size of DL and UA in the int’l market. It also doesn’t change that MIA-MXP will be the only winter MXP route, IIRC, that will not be operated to/from the NE US where the ability to connect traffic is the greatest and the flight time is the shortest; there are a number of top destinations from MXP that AA simply will not be able to compete for via MIA.
It is very possible that they have a plan to pick up a lot of Latin America connections but remember that UA also has a fairly decent Latin network at EWR where they can compete for MXP-Latin America passengers and DL can do the same via ATL during the part of the year when ATL-MXP operates. Further, AZ does fly to Latin America and coordinates its schedules well with other Skyteam and affiliate airlines.
Finally, MXP-MIA is strategically not much different from DFW-ICN where AA is trying to start a new route into another alliance’s hub/key market and also having to compete against a wealthy Asian carrier in the process; on DFW-ICN, the two are the same while in MXP, the Asian carrier and the alliance hub are two different entities.
AA might very well make MIA-MXP but it increasingly appears that the only places AA has left to expand are to/from other highly competitive markets. That is part of why I believe int’l growth opportunities are strongest for the new AA in PHL where they have a large hub that has a fairly small presence by foreign carriers and is geographically well-positioned for both TATL flows beyond western Europe which US has done well and flights to Asia – which US does not do at all. Add in that NE is in the heart of the northeast which has a large Latin population and new AA should have substantial growth opportunities.
Even if MIA-MXP does not work and if AA is forced to reduce its int’l presence in markets which are not performing as strongly, there still should be opportunity to grow new AA’s int’l presence into regions where there is higher growth than western Europe (esp. the southern part of it) and where the economies are growth; even before MIA-MXP was announced, AA was expanding its TATL presence even when other carriers were pulling back.