With Jetblue starting to link more of the West Coast with the East Coast, I think the SWA should bring in some more non-stops off the West Coast where they have the loyalty right now. Examples would be SMF-BWI, OAK-BWI, SAN-MHT, SEA-FLL, LAS-PVD, and LAX-ISP. More coast-to-coast needs to come in soon. With the -700 engines being upgraded in thrust, that should allow almost any city pair in the system. If Aloha can do BUR-HNL in a non-winglet -700 with the engine thrust that SWA will soon have in their -700's, then there is no excuse. Just my thoughts.......