As to comparing Envoy or most any other airline business product to BA, that's a non-starter and doesn't fit the direction that US is trying to take the airline.
The domestic coach product is (at present) no different (and in some cases worse) than all other legacies and LCCs.
You make money over the pond with cargo and premium pax. Coach won't cut it (largely because everybody flies over the pond).
My wife and I do most of my flying across the pond, and US fits our needs from PHL to Europe. Is it the most attractive or sleekest product ? No, it isn't. But the airline does a good job, and I get a sense that Europe will increasingly be a source of revenue as US continues to expand service.
If you are paying full freight for envoy (which is pricing out roughly on-par with other domestic carriers over the pond), I salute you and would like to meet such that I can sell you a bridge.
If you are upgrading into Envoy, it's a different story--although you are not doing US any favors from a revenue standpoint and can look forward to the folks from the Sandcastle making it harder for you to get into the premium (such as one can call it that) cabin with a straight face.
Likewise, you belittle US for not focusing entirely upon the elite FF strata. Well, if you haven't noticed, THAT business model blew up for all of the legacy carriers a few years ago. In other words, the days of catering to a veneer of elites is not where an airline is going to make money in today's market.
It's not simply the elite FF strata. It's anyone who cares about product differentiation.
Domestic coach is a commodity now. Yeah, there are places like HHH and AVL and the like that you still might be able to gouge a buck to get to, but they also get serviced by RJs. High costs. Assume that domestic coach is dead from a "trying to raise RASM" standpoint.
Running to the Carribbean was a great idea, up until the point that Airtran, B6, and finally Spirit decided to do so. That "gouge cow" is going to go away.
In Europe, one is facing all the other legacies, and the added benefit of having the worst transatlantic gateway (PHL) of any major on the East Coast.
This business of a "hybrid LCC" is not going to carry the kinds of fares Tempe is trying to charge. Unless they undercut the other legacies (which they are not), I'm going with the best product. Or hub system (eg, direct flights).
Absent product differentiation or price differentiation, US is going to lose to the revamped legacies on the one end and the LCC's on the other.
The new USA hybrid LCC/full service approach is an intriguing model and it remains a work in progress. I'm willing to see where USA is trying to take this thing. But then again, I'm not fixated upon management. I focus instead upon the employees and the service I receive from the time I hit the airport until I step off the plane. In this regard, the USA legacy employees continue to make US stand for something worth waiting for. I too am hoping for price stability and preservation of perks, but I'm more patient and willing to let management have a go at it.
The employees on the east side are great (I've never maintained otherwise). I've not spent enough time flying HP metal to form a definitive opinion, but in my limited experience they seem okay.
Parker is on crack if he believe's he's going to be able to operate at a revenue premium over the LCCs domestically. The run and hide approach won't fly, and the premium product is no longer worth maintaining loyalty, buying blowfares, or paying more money for. Your mileage may vary in this regard.
Quite frankly, Parker has had the better part of a year to define and execute the "hybrid" airline. I'm seeing reduction in FF benefits, reductions in onboard services, and attempts to raise (instead of rationalize) fares in a bunch of markets. Color me underwhelmed.